In a bid to take the message of senior leader L K Advani's yatra for good governance and clean politics to a wider audience, BJP on Tuesday launched a dedicated website, a missed call service and a ringtone for the 38-day campaign.

Making the announcement here, BJP spokesperson Prakash Javadekar said a wesite: janchetnayatra.in was being launched to propagate the message of Advani's yatra against corruption.

"We are creating this a blog as all details of the yatra will be posted here as and when they take place. Speeches and interactions of Advani will be shown live on the website. A map on this site will also show the current position of the yatra and the destinations covered," Javadekar said.

The BJP page on Facebook will also share details of the yatra on a regular basis.

Advani began his 7,600-km yatra from Jayprakash Narain's birthplace Sitabdiara in Bihar today. He will visit 23 states and four union territories during the 38-day yatra.

Javadekar said the Jan Chetna Yatra's theme song is also being released on the web as a ringtone.

"We expect around five crore people, mostly the youth, will use this ringtone," he said.

A missed call service--where a person gives a missed call on a given number and gets all the latest information about the yatra through SMS--has also been launched. The number is 022-61550900.