State-owned telecom services provider BSNL on Friday launched 'Choose Your Mobile Number Scheme' across the country.

The scheme would provide a new customer with vast range of over one lakh numbers to choose from, BSNL Chairman and Managing Director R K Upadhyay said.

The scheme provides access through broadband and also through SMS. Customers can log on to the BSNL website and click on 'choose your mobile number' option, he said.

"Those who do not have broadband connection may opt for SMS option through which they will get ten numbers on mobile from which they can choose desired number," Upadhyay told media persons after formally launching the plan.

The scheme was first launched in Andhra Pradesh on November 1 and it received very good response. The sale of mobile connections under this scheme has crossed 1.2 lakh, he said.

"Enthused by the success of the scheme in Andhra Pradesh, BSNL has now decided to launch the scheme all over the country."

Replying to query Upadhyay said BSNL will set targets for the scheme after watching the initial response. "We expect that the scheme will attract more than 20 lakh new subscribers."