BSNL offers free SIM with landline connection

Pyari Jodi scheme to boost BSNL mobile business

PTI | October 28, 2010



To arrest the fast depleting user base of its landline services, the state-run telecom major BSNL today announced a free mobile SIM with its wired connection.

Announcing the scheme named 'Pyari Jodi' here, Union Minister of State for Communications & IT Sachin Pilot said to begin with, the scheme will be rolled out in Mumbai and then to rest of Maharashtra and Goa.

The scheme is aimed at using the telco's large landline customer database to boost its mobile business, which has of late lost steam.

This innovative scheme will enable all BSNL landline subscribers in Maharashtra and Goa to get a free mobile SIM card. It is not the connection that will be free, but even the calls to BSNL wired line service will be free.

"All calls from this free SIM to the landline on which it is offered will be free," Pilot said.

This move will benefit BSNL's 26 lakh-odd landline subscribers in the state. Pilot said extension of this scheme to other circles will depend on its performance in Maharashtra.

 

Comments

 

Other News

The 7% growth problem: Why the next 7% will be harder

India has become accustomed to hearing the 7% growth number. It is now less a milestone than an expectation. Yet the paradox is becoming clearer: maintaining 7% growth may be considerably harder than achieving it once. India’s real GDP grew 7.7% in FY2025–26, following growth of 6.5% in FY202

The Constitution cannot be altered: Justice Abhay Oka

Justice Abhay Oka, who retired from the Supreme Court in May 2025, has said that the Constitution of India cannot be altered. Explaining the landmark Kesavananda Bharati judgment (1973) on the basic structure of the Constitution, he said, “This is one judgment that has saved democracy in India.&rdq

How the flora and fauna evolved in the Indian subcontinent

Mammals of India  By A.J.T. Johnsingh and P.O. Nameer HarperCollins India in association with Bombay Natural History Society  

India`s renewable race is moving beyond megawatts

When Shell bought Sprng Energy in 2022, India`s renewable energy market appeared to offer precisely what global energy majors were seeking: scale, growth and a place in one of the world`s largest energy transitions. Four years later, Shell is selling the same business to Aditya Birla Group for an enterpris

Nepal Floods: India keeps close watch on the situation

India`s central government has been keeping a close watch on the situation arising out of the flash flood in Nepal on Wednesday. Union home minister Amit Shah spoke with the chief ministers of Bihar and Uttar Pradesh, the two states that share the border with Nepal, regarding the disaster

UPI completes 10 years of digital payments revolution

The Unified Payments Interface (UPI), launched on August 25, 2016 by the National Payments Corporation of India (NPCI) under the regulatory oversight of the Reserve Bank of India (RBI), has completed 10 years of transforming digital payments in India. UPI has emerged as the backbone of India’s digi

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter