ESPNcricinfo scores record global traffic during WC

Fans did not miss a beat, consuming more content from ESPNcricinfo online and on mobile device than ever before, shattering all previous records logged by the website.

PTI | April 13, 2011



World's leading cricket website ESPNcricinfo witnessed a record global traffic during the just-concluded World Cup, which India captured after a gap of 28 years.

Fans did not miss a beat, consuming more content from ESPNcricinfo online and on mobile device than ever before, shattering all previous records logged by the website.

At its peak during the India-Pakistan semi-final match at Mohali on March 30, ESPNcricinfo's share of ESPN's total global audience was 36.1 per cent online and 63.6 per cent on the mobile Web -? the most of any other ESPN digital platform that day, according to a statement.

In fact, ESPNcricinfo mobile website alone recorded more than 45 million page views, accounting for 45 per cent of all page views logged during the final between India and Sri Lanka at Mumbai on April 2.

It also set one-day records on March 30, logging more than 1.9 million visitors and 52.4 million page views, up 2,166 per cent compared to the daily average for all of 2010, a record year for the site.

ESPNcricinfo's coverage of the World Cup across all digital platforms generated an average minute audience of 72,000 people globally throughout the 43-day event.

ESPNcricinfo, across all digital platforms, logged 1.8 billion page views and 4.43 billion total minutes during that during that time period.

As the World Cup progressed round-by-round, ESPNcricinfo continued to beat its one-day average audience records, setting its highest on March 30 with an average minute audience of 242,265 people globally.

The Indian subcontinent generated the most mobile web usage during the World Cup compared to all other major markets, logging more than 377.3 million page views and 807.2 million total minutes of time spent consuming content from their mobile devices.

"We're thrilled that fans from around the globe chose ESPNcricinfo as their digital source for news and content during the Cricket World Cup," said Tom Gleeson, vice president, digital media, ESPN International.
 

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