Google to expand options for non-English-language news readers

Currently Google news have 72 editions in 30 languages

PTI | January 24, 2011



Google News, a computer-generated free news site provided by Google Inc that aggregates stories worldwide, is expanding its customization options for non-English-language readers this year, the creator of the news service said recently.

In an interview with Kyodo News, Krishna Bharat, who is Google's distinguished research scientist, said he expects the site's news personalization and other features to become more widely available for non-English readers sometime this year.

"Everything will come to non-English languages including Japanese," Bharat said. Google currently offers more extensive options for English readers to personalize their news site by enabling them to create sections that cluster together stories closely matching their interests.

Bharat said personalization of news is among the company's top priorities for the year, along with enhancing the speed with which the stories get delivered through a variety of mobile and non-mobile devices.

"The web is very slow -- the click on a link takes eight to 10 seconds," he said. "The new model that is emerging is that people read news in a stream, it's coming to you...almost like watching TV. You're able to go from story to story and can read multiple articles about the same story in a very intuitive way," he said.

Google News was rolled out in September 2002, shortly after the first anniversary of the Sept 11, 2001 terrorist attacks. Bharat, an Indian native, created the news site out of his frustration in trying to find coverage of the tragic event from different sources -- not just Western media but from all over the world.

"I feel we've made a lot of progress," Bharat said. "We had just the one English edition initially -- now we have 72 editions in 30 languages -- it's been a lot of international expansion," he said of the service, which won the prestigious Webby Award in the news category in 2003.

The site currently draws news from more than 50,000 sources around the globe, ranking them according to the company's algorithm, which checks factors such as originality and timeliness of the story, the number of citations, quality of the source and other signals that determine their overall quality.

Bharat, who grew up in the Indian city of Bangalore, recalled that one of his fondest memories from his childhood was sitting with his grandfather -- an avid listener of the BBC World Service -- and hearing him talk about global events.

 

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