Google may have taken back seat in China after its protracted row with Chinese censors last year, but the American company's former country chief Kai-fu Lee today emerged as leader of the country's burgeoning micrco bloggers with over 10 million visitors.

Lee is the second micro-blogger, after sporting icon Liu Xiang, to win so many visitors, state run Xinhua news agency reported. Lee's micro-blog at t.qq.com/kaifulee received over 10.3 million hits making him big hit among the bloggers.

Every day Lee, who founded a new company, "Innovation Works", posts a host of subjects in his blog offering a wide content of news and entertainment besides a wide content of fun which was a major attraction for students.

Mirco blogs in China was regarded as the new fast emerging media countering the strangle hold of the Chinese official media.

With internet connection surpassing 457 million this year, China's bloggers numbers too are growing by the hour.

While official media reports pegs micro blogger numbers around 64 million, but micro blog web sites like Sina.

com claims it crossed 100 mllion last year.

Lee's postings cover such topics as company updates, hot issues of science and technology industry, college students' development, and his own family life.

Lee maintained that the micro-blog, with a maximum of 140 Chinese characters, now enjoyed even more influence than traditional books and TV programmes in certain instances, the news agency report said.

Micro-blog is really beginning to change everything, he said, noting that it could serve as the best communication platform to tell the truth, safeguard people's rights and interests and make friends.

Lee just published his new book about micro-blog earlier this month. He said he wrote on the micro-blog to keep a record of his thoughts and fun things he experienced and to influence the society and others positively.

After leaving Google China in mid-September in 2009, Lee, a Taiwan born Chinese launched the new company of "Innovation Works" aimed at helping young Chinese entrepreneurs develop Internet and mobile computing technology.

He headed Google in China when the Company faced the wrath of Chinese internet firewalls while opposing intrusive censors of its content.

The American search engine which at one time enjoyed over 30 per cent share of the Chinese market, even shifted its headquarters from Beijing to Hong Kong but finally gave in agreed to go by the rules after which its contract to operate from China was renewed.