Advertisements on TV and FM channels, a web portal, Facebook, and roping in of Hotmail co-founder Sabeer Bhatia - the Trinamool Congress has gone hi-tech in its campaign for the West Bengal Assembly polls.

Trinamool Congress chief Mamata Banerjee has herself penned a one-minute jingle, 'Bodla noy, Amra bodol chai', (We don't want revenge, we want change) being aired both on TV and FM channels urging the electorate to take a "historic decision" and vote for "paribartan" (change) to end the over three decades of Left Front rule.

The party has also roped in IT wizard and co-founder of Hotmail, Sabeer Bhatia, to take the party campaign to the cyber world.

Bhatia will be working as a consultant to help a 12-member Trinamool cyber team, which includes two IIM students.

"We are trying to use cyber technology as a bridge between the party and the people. Later, in the event of the party coming to power, we will use it as a bridge between the government and the people," TC Vice-President Derek O'Brien who took the initiative to bring Bhatia, told PTI.

Asked whether it was a process to woo Generation Y, Brian said, "This is not a question of wooing Generation X or Generation Y. Today cyber technology and mobile technology has reached to such an extent that if we cannot take advantage of it then we will be left behind.

"We will later try to give better governance using this networking," he said.

Trinamool Congress General Secretary Partha Chatterjee said the party was trying to develop an exclusive portal which would help the people communicate directly with party leaders.

The Trinamool Congress has launched a website www.aitmc.org, which apart from having the list of candidates and the manifesto, also contains details of party programmes and the leadership.

A fan page on Facebook has also been dedicated to Mamata Banerjee and it has been flooded with responses.