Hyderabad-based IMImobile, a mobile data technology provider, today announced the launch of IMImobile OpenHouse, a cloud-based mobile engagement (m-Engagement) platform.

Announcing the launch, company's founder and CEO Vishwanath Alluri told reporters that IMImobile OpenHouse acts as a value-add bridge between telecom networks on one side and businesses, developers and service providers on the other.

IMImobile OpenHouse offers interactive business tools like SMS broadcast, voice broadcast, shortcodes, longcodes, keywords, missed calls to SMS, missed call to call, SMS to call, click to call, polls, and virtual IVRS.

It also offers application program interface (APIs) such as messaging API and voice APIs, Alluri said.

"IMImobile OpenHouse will now allow businesses to quickly set up and launch multi-channel customer engagement and employee productivity services using its ready-to-use engines.

It unleashes the power of the mobile medium for businesses and opens up new revenue streams for operators," he said.

IMImobile OpenHouse claims it has the first mover advantage in the Rs 8,000-crore engagement market size in India, and the firm seeks to achieve Rs 2,000-crore market share over the next three years, Alluri said.