IMImobile launches cloud-based mobile engagement platform

IMImobile OpenHouse offers interactive business tools like SMS broadcast, voice broadcast, shortcodes, longcodes, keywords, missed calls to SMS, missed call to call, SMS to call, click to call, polls, and virtual IVRS

PTI | October 13, 2012



Hyderabad-based IMImobile, a mobile data technology provider, today announced the launch of IMImobile OpenHouse, a cloud-based mobile engagement (m-Engagement) platform.

Announcing the launch, company's founder and CEO Vishwanath Alluri told reporters that IMImobile OpenHouse acts as a value-add bridge between telecom networks on one side and businesses, developers and service providers on the other.

IMImobile OpenHouse offers interactive business tools like SMS broadcast, voice broadcast, shortcodes, longcodes, keywords, missed calls to SMS, missed call to call, SMS to call, click to call, polls, and virtual IVRS.

It also offers application program interface (APIs) such as messaging API and voice APIs, Alluri said.

"IMImobile OpenHouse will now allow businesses to quickly set up and launch multi-channel customer engagement and employee productivity services using its ready-to-use engines.

It unleashes the power of the mobile medium for businesses and opens up new revenue streams for operators," he said.

IMImobile OpenHouse claims it has the first mover advantage in the Rs 8,000-crore engagement market size in India, and the firm seeks to achieve Rs 2,000-crore market share over the next three years, Alluri said.

Comments

 

Other News

Govt, RBI announce major reforms to attract FPI

The finance ministry on Friday announced a series of measures aimed at enhancing the ease of investment for individual Persons Resident Outside India (PROIs) and Foreign Portfolio Investors (FPIs), and to attract stable long-term foreign capital flows.   Building on the recent in

Lessons in climate adaption from world’s largest inhabited river island

Majuli Island, perched between the Brahmaputra River to the south and east, the Subansiri River to the west, and a branch of the Brahmaputra to the north, has been severely affected by recurrent flooding and intense riverbank erosion. Despite its global importance in acquiring UNESCO tentative status for

Careless whispers and the impossible trinity

Time can never mend, the careless whispers of …    As the RBI marches ahead, for the upcoming monetary policy meeting this June, whispers from the corridors echo around several policy options to defend the rupee – by deploying forex reserves, raising in

Bullet Train Project: Third mountain tunnel breakthrough achieved

A major engineering milestone has been achieved in the Mumbai–Ahmedabad Bullet Train Project with the successful breakthrough of the third mountain tunnel (MT-07) at Ambesari village in Dahanu Taluka of Palghar district, Maharashtra.   With this achievement, three mountain

Supreme Court gets five new judges

Five new judges were appointed to the Supreme Court of India on Monday. "Vide Notifications of even number dated 01.06.2026, in exercise of the powers conferred by clause (2) of Article 124 of the Constitution of India, the Hon’ble President of India is pleased to appoint (i) Shri

Astonishing breadth and depth of ancient Indian knowledge systems

The Greatest Books of Ancient India: Incredible Ideas about Science, Music, Maths, Art and More By Dr. Pradeep Chakravarthy and Dr. R. Thiagarajan Hachette India, 208 pages, Rs 399  





Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter