The Indian animation industry is poised to touch Rs 4,375 crore by 2013, growing at a compound annual growth rate (CAGR) of 23 per cent, driven by a strong demand from entertainment and other sectors, says a study.

According to a joint study by industry chamber Assocham and Deloitte, the Indian animation industry is expected to touch Rs 4,375 crore by 2013, from Rs 2,325 crore in 2010.

While animation entertainment sector (content for television, films or DVD) comprised 20 per cent of the animation industry, the custom content development and education segment made up 64 per cent.

The custom content development and education segment is also expected to see momentum largely due to corporate e-learning programmes and grow at 11 per cent per annum, the study said.

The animation visual effects (VFX) involve special effects development, mainly used in movies and advertisement productions, constitutes the remaining 16 per cent.

"The rising number of TV channels, greater accessibility to internet, proliferation of mobile devices that leads to popularity of video and gaming content are set to offer a huge potential for animation and character licensing," the study said.

The gaming market in the country is also estimated to grow at a CAGR of 53 per cent to touch Rs 2,125 crore in 2013, from Rs 900 crore in 2010, the study said.