India's first Web TV 'Indiavibes' would be launched here on Jan one.

The new media platform, being promoted by the Kochi-based Vibes Visual & Media Pvt, will be inaugurated by media personality K Sasikumar on Jan 1 at Gold Souk Grande Kochi.

This would be followed by a panel discussion on Journalism, New Media and emerging trends.

Indiavibes would be creating contents and programme of its own giving its users ultimate freedom to watch their choice of contents and appreciate the nature and demands of internet spectators, ultimately their taste and priority will be the content.

"Web TV" concept has never been effectively tried in the market because the challenge of making visually appealing content to the general public is not an easy task. The backbone of this concept is the confidence; it can create visually appealing, quality content that has not been tried in any other mediums in the market before. The team is backed up by people who have immense experience in terms of developing innovative concepts in the most challenging situations.

"We cover all categories fashion, music, films, business, technology, blogging, lifestyle, current affairs and almost everything that this century and the years ahead would ever need. We are focused on targeting people and not on celebrities', Andrine Mendez, Founder Vibes Visual &Media private ltd told reporters here.

There are plans to set up production hubs at Delhi, Mumbai, Chennai and Banglore to start with and from then move on to er Tier 1 & tier II cities.

The company has also plan to set up production hubs at UAE, US & UK, he said.

'Our vision is to showcase the richness of India's entertainment culture to the world. We wish to make Indiavibes as its name suggests the one stop shop for all the entertainment for global audiences," he added. pti ud

Public can access all contents from http://www.indiavibes.tv from Jan one onwards. For best user experience, it needs to have atleast 1 Mbps broadband speed though. Through 3G these can also be accessed through mobiles. The company is looking for partnerships with ISPs and broadband providers to ensure more data traffic to these providers and it also helps to reach people better.

Vibes Visual & Media Pvt Ltd is a fully fledged visual production company, with Indiavibes Entertainment portal its flagship project. English will be the primary language of communication. Internet having a viral effect for such concepts, the idea will spread like a wildfire in the market attracting people of all age groups.pti ud