Leading private airline Jet Airways has adopted the latest Quick Response (QR) mobile code technology to provide real time information about its products and services to customers.

Jet Airways has now become the first airline in the country to use barcode technology for such purpose.

The airline has started using QR codes on its website jetairways.com and Facebook posts.

From next month, it would be used in JetWings, the in-flight magazine of the airlines, which will allow passengers to access additional information about the offers and promotions displayed on various advertisements in the magazine.

"In the second phase, Jet Airways plans to include the quick response barcodes on their eTickets as well," a Jet spokesperson said.

Jet Airways has collaborated with 3GVision to provide it access to its QR code campaign management system and enable them for real-time reporting.

A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR Barcode reader and camera phones.

The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text or other data.

"The quick response barcode is yet another customer centric innovation by India's premier airline for the benefit of its guests. Quick Response Barcodes provide an effective and responsive platform to facilitate a high level of engagement with our guests," said Sudheer Raghavan, CCO, Jet Airways.

Mendy Mendelsohn, CEO of 3GVision, said, "Already an established technology in Japan, QR codes are set to receive a boost in India as the market for mobile services grows every day with the adoption of powerful mobile devices.