Online food ordering firm JustEat.in today said it will invest upto USD 10 million in the next three years to scale up its operations across India on geographical expansion, sales and marketing.

"We have an investment plan of anywhere between USD 5 million to USD 10 million to expand our presence across India in the next three years and in strengthening sales and marketing," JustEat.in Founder and CEO Ritesh Dwivedy said.

While announcing the portal's launch in Delhi, Dwivedy said the company was targeting presence in around 22 cities by next year's end.

"We are currently present in Delhi, Bangalore and Mumbai.

Other locations where we are soon looking to start operations are Pune, Ahmadabad and Hyderabad. By the end of December next year, we plan to be present in around 22 cities," he said.

JustEat.in, which is online food ordering and table booking platform, was earlier known as Hungryzone.com.

Last year, UK's Just Eat Group acquired 60 per cent stake in the company. "The Just Eat Group has committed to invest money for expansion in stages," Dwivedy said.

So far JustEat.in has tie up with 650 restaurants and one lakh registered users placing 10,000 home delivery orders and 16,000 table covers in a month generating USD one million revenue for the restaurant industry, according to Dwivedy.

Commenting on the portal's marketing plan, JustEat.in Director Sales and Marketing Sandipan Mitra said, "There would a lot of focus on digital and local mass media marketing this year. And sometime next year, we will explore advertising on television as well." PTI VJR