Lenovo enters Indian tablet market

The company is planning to introduce tablets of varying sizes and platforms in next six months to strengthen its market position

PTI | October 12, 2011



PC maker Lenovo on Tuesday joined the tablet bandwagon in Indian by unveiling ThinkPad tablet-- IdeaPad K1 and IdeaPad A1-- priced at Rs 16,990 and upwards for business professionals.

"Our strategy is to create a family of tablets suited to various entertainment and mobility requirements. We have loaded our tablets with a lot of distinct features that will make these machines very appealing," Lenovo India Managing Director RK Amar Babu told reporters here.

The company is planning to introduce tablets of varying sizes and platforms over the next six months to further strengthen its market position.

Asked about its late entry into the market, Babu said, "We thought of getting the whole range together before entering the market. With our unique features, we think there is enough space for us to expand."

These tablets will be available through 700 exclusive Lenovo stores along with its retail partners by the end of this month, he said, adding that Lenovo has set a target of 1,000 exclusive showrooms in India by the end of this year.

On October 5, the world's cheapest tablet PC named Aakash, priced at Rs 2,276, was launched by the government as part of its programme to expand education among students through information technology.

Lenovo is aiming for the number two spot in the global personal computer (PC) market from the current number three position and targeting number three position in the domestic market from the current number four position, he added.

Asked if the company will introduce its smart phone here, Babu said, "As of now we don't have any immediate plans for entering into this category in India. However, we have introduced smart phones in China."

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