Mercedes-Benz launches mobile-optimised website in India

The website - m.mercedes-benz.co.in – aims to provide greater levels of interactivity than any other manufacturer in India to its rapidly evolving tech-savvy customer base

PTI | June 13, 2011



Auto major Mercedes-Benz India today said it has launched a mobile-optimised website, which would cater to the rapidly evolving set of tech-savvy customers.

The website (m.mercedes-benz.co.in) can be readily accessed through multiple mobile devices, including smart phones, androids and other feature phones capable of Internet browsing, the Indian arm of the German car manufacturer said.

It presents a summary of the brand's corporate website, which is designed to function like a virtual car showroom with information on products, technical data, picture galleries, pricing and details on local service centres, a company release said here.

"Our mobile-optimised website will ensure that customers and enthusiasts of the Mercedes brand enjoy far greater levels of interactivity than any other manufacturer in India," Mercedes-Benz India General Manager (Corporate Communications & Strategic Planning) Manas Dewan said.

"Features like fast browsing, video and flash content, easy navigation and enhanced interface will further enhance browsing experience," he added.

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