Taiwanese firm MSI today launched 'Enjoy' range of tablet PCs, with prices starting from Rs 13,999 to cash in on the burgeoning 'tablet' market in India.

A tablet PC, though smaller in size, has PC-like functionalities.

The tablet series, based on Google's Android platform, will be available in two variants -- 7-inch (Rs 13,999) and 10-inch (Rs 14,999).

"The series is designed to offer productivity on the go and help connect with friends. The pricing will also be a major driver for the product," MSI India General Manager Eric Kuo told PTI.

The company is targetting to sell 10,000 units before Diwali, he added.

MSI had launched its 'WinPad' tablets last year, based on Microsoft's Windows platform.

The devices have Wi-Fi and Bluetooth connectivity, dual 2 MP camera, 4 GB internal storage space as well as micro SD card slot (expandable upto 32 GB). The devices, however, do not have 3G connectivity or GPS, features most commonly available in other tablets.

"The market isn't ripe yet for features like 3G and GPS and there aren't many users of the technology yet. However, as the market here matures, we are looking at bringing in a 3G tablet by the end of this year," Kuo said.

The Indian market is flooded with tablets and consumers have the option of choosing tablet PCs at various price points.

While the bigger brands like Apple's iPad and Research in Motions's PlayBook are priced above Rs 25,000, devices from the likes of Olive and Spice are available at much lower costs.

Since the launch of Apple's iPad, the tablet market is witnessing huge competition, with new contenders launching their devices.

According to analysts, sales in the tablet PC segment in India are expected to touch one million units over the next 12 months. 3G (high-speed internet services) roll out has also helped in expanding the opportunity, they said.

MSI India, which is primarily in manufacturing motherboards and laptops, is eyeing revenues of USD 60 million this fiscal from India as it expands its product portfolio and distribution channel across the country.

Its revenues stood at about USD 45 million for the fiscal ended March 31, 2011.