News channels want TRAI to issue directions on Placement fee

Broadcasters' delegation meets Ambika Soni

PTI | May 10, 2012



In order to address the concerns of several leading television news channels over the latest cable rules, broadcasters expect the telecom sector regulator TRAI would in the coming days issue further guidelines concerning the issue of 'Placement fee'.

After Telecom Regulatory Authority of India (TRAI) had issued the guidelines for cable last month, the News Broadcasters Association (NBA) had protested against the decision to allow 'carriage fee'.

Carriage fee is the money that Multi System Operators (MSOs) and cable operators charge from TV channels to carry their content on their networks to the viewers.

Following protests by NBA, TRAI chairman J S Sarma had in interviews to TV channels said while he expected 'carriage fee' to remain within reasonable levels, there was no provision for Placement fee.

Sarma had also said channels will be listed as per the Electronic Place Guide (EPG) and as per genre and there would be no provision of Placement fee.

Sources said NBA now expected that TRAI would issue certain directions which would clearly spell out these, banning of Placement fee and use of EPG for listing channels.

A delegation consisting of leading broadcasters also met Information and Broadcasting minister Ambika Soni on Wednesday in this regard, sources said.

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