Rel Ent Ltd choses Accenture for systems integration

TO integrate third-party's digital rights management software with Reliance's pre-existing rights management system and ERP tool

PTI | June 21, 2011



Reliance Entertainment Ltd has selected Accenture to integrate a revenue-generating digital rights management system for two of its businesses -- Reliance Entertainment and Reliance Home Video.

Reliance Entertainment produces and distributes motion pictures and Reliance Home Video distributes home entertainment products.

The financial terms of the contract were not disclosed.

Under the contract, Accenture is integrating a third-party's digital rights management software with Reliance's pre-existing rights management system and enterprise resource planning tool.

"This will enable Reliance to collect digital rights revenues globally from delivering content on multiple platforms, including cinema, mobile handsets and tablet computers," according to an Accenture statement here.

This integration initiative allows Reliance to automate many functions to generate more revenues by streamlining its business processes to handle larger transaction volumes, thus leading to a more effective calculation and collection of digital rights and royalties, it said.

"A growing number of Reliance customers are deciding when, where and on what platform they want to consume media and entertainment content," said Reliance Entertainment CEO Sanjeev Lamba.

"To address these diverse needs, our company needs a versatile, intelligent and reliable digital rights management system that will ultimately generate more revenues from our media assets," he said.

"There is immense scope for the monetisation of content in the media and entertainment industry today," said Ashish Khanna, the managing director of Accenture's Communications & High-Tech group in India.

Comments

 

Other News

How the mind can help the body heal itself

Why do some people recover from illness against all odds? Can our beliefs, emotions and consciousness influence the body’s ability to heal? Drawing on over three decades of experience in medicine, research and medical innovation, internationally trained ophthalmologist and author Dr Dinesh Verma ex

1,364 anti-cancer formulations to cost less from today

The National Pharmaceutical Pricing Authority (NPPA), under the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, has capped trade margins on the Maximum Retail Price (MRP) of 137 anti-cancer drugs. This was based on the recommendations of an Expert Committee constitute

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Development paradox: Falling poverty miracle and an inequality problem

India’s reduction in poverty over the past decade is a development achievement of considerable significance. The World Bank’s April 2026 ‘India Development Update’ estimates that the share of Indians living below the international extreme-poverty line of $3.00 per person per day i

In Arunachal, a river we call mother

In Arunachal Pradesh, the Siang is not just a river. For many of us, especially the Adi people, it is part of our family. Our grandparents fished in it. Children learned to swim in it. Our farms drink from it. When someone says a huge dam will be built on it, we do not hear the word "project".

A new retelling of the Mahabharata delves into key moments

In a time when every decision carries consequences and questions of ambition, power, loyalty, identity and moral choice continue to shape our lives, Dr. Arun Krishnan’s new book, ‘Mahakshana’ (Penguin India) offers a strikingly relevant retelling of the Mahabharata.  

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter