SBI Card launches online customer acquisition initiative

Click2Card allows customers to enter their details and apply for credit card online

PTI | August 29, 2012



SBI Card on Tuesday launched online application service and aims to acquire about 3,000 customers through this initiative in next four months.

"Click2Card is another innovative service offering and is in line with our digital roadmap. This new platform will offer significant customer benefits, the primary being convenience," SBI Cards & Payment Services CEO Kadambi Narahari said in New Delhi.

The company, which is the country's second largest credit card issuer and promoted by State Bank of India and GE Capital, aims to acquire 3,000 customers via online mode by December this year.

The company, which has issued about 23 lakh cards aim to open 25,000 accounts next year through online mode, he said.

Last year, the company opened 4 lakh accounts through all distribution channels, he said, adding, SBI Card intends to add 5.6 lakh card in the current fiscal.

Targeted at the Internet-savvy customers across India, who are increasingly transacting on the Internet, Narahari said, Click2Card allows customers to enter their details on a specially designed secure web interface.

The customer's application for a credit card is approved, declined or referred on the basis of the credit history with the credit bureau and the SBI Card risk and policy norms, he said.

The customer has a real-time experience, and is updated on the status of his or her request instantly, he said, adding that for all approved or referred applications, the system sends back a soft approval (approval in principle) and the assigned credit limit.

Subsequently, the customer is contacted by SBI Cards representatives to complete the documentation requirement. The documents and the information provided on the online platform need to match with those provided to the representative.

Comments

 

Other News

India faces critical shortage of skin donors amid rising burn cases

India reports nearly 70 lakh burn injury cases every year, resulting in approximately 1.4 lakh deaths annually. Experts estimate that up to 50% of these lives could be saved with adequate access to skin donations.   A significant concern is that around 70% of burn victims fall wi

Not just politics, let`s discuss policies too

Why public policy matters Most days, India`s loudest debates stop at the ballot box. We can name every major leader and recall every campaign slogan. Still, far fewer of us can explain why a widow`s pension is delayed or how a government school`s budget is actually approved. That

When algorithms decide and children die

The images have not left me, of dead and wounded children being carried in the arms of the medics and relatives to the ambulances and hospitals. On February 28, at the start of Operation Epic Fury, cruise missiles struck the Shajareh Tayyebeh school – officially named a girls’ school, in Minab,

The economics of representation: Why women in power matter

India’s democracy has grown in scale, but not quite in balance. Women today are active participants in elections, influencing outcomes in ways that were not as visible earlier. Yet their presence in legislative institutions continues to lag behind. The Nari Shakti Vandan Adhiniyam was meant to addres

India will be powerful, not aggressive: Bhaiyyaji

India is poised to emerge as a global power but will remain rooted in its civilisational ethos of non-aggression and harmony, former RSS General Secretary Suresh `Bhaiyyaji` Joshi has said.   He was speaking at the launch of “Rashtrabhav,” a book by Ravindra Sathe

AI: Code, Control, Conquer

India today stands at a critical juncture in the area of artificial intelligence. While the country is among the fastest adopters of AI in the world, it remains heavily reliant on technologies developed elsewhere. This paradox, experts warn, cannot persist if India seeks technological sovereignty.


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter