Tablet war hots up, Blackberry to launch Playbook this month -Governance Now

Tablet war hots up, Blackberry to launch Playbook this month

BlackBerry's tablets to compete with Apple's iPad and Samsung's Galaxy Tab

PTI | June 13, 2011

After mobile phones, the competition is hotting up for "tablets" in India with BlackBerry-maker Research in Motion (RIM) all set to launch its PlayBook in the country later this month to face the likes of Apple's iPad and Samsung's Galaxy Tab.

The Canadian firm will launch PlayBook in Indian markets and some other countries this month, sources said. According to the company's website, the PlayBook is scheduled to be launched in 16 countries, including the UK, Netherlands, Hong Kong, Australia, UAE and India.

"The price is going to be competitive with the other products and in line with the global pricing as well," they said.

The price in India could range between Rs 22,000 and Rs 32,000, depending upon its storage capacity, from 16 GB to 64 GB.

Globally, PlayBook is available at USD 499, USD 599 and USD 699 for the 16GB, 32GB and 64GB versions, respectively.

Since the launch of Apple's iPad, the tablet market is witnessing huge competition, with new contenders launching their devices. A tablet PC, though smaller in size, has PC-like functionalities.

Apple's rival in the computing space, Dell had launched the 'Streak' last year in India, while homegrown telecom handset makers like Spice and Olive have also launched similar devices at much lower price points.

The BlackBerry tablet has received a mixed response from the markets where it has been launched. According to reports, unlike rival iPad, which sold like hot cakes on its launch in April last year, the PlayBook just sold 50,000 copies in the first week of its launch on April 19 in the US and Canada.

BlackBerry has over one million users in India and RIM would target them.

The PlayBook is a seven-inch tablet that runs on a new operating system built by QNX Software Systems -- a RIM unit that makes software used to run everything from cars to nuclear reactors.

On a PlayBook, users can go online only using a Wi-Fi network or by synchronising the device to their BlackBerry smartphones.

According to analysts, sales in the tablet PC segment in India are expected to touch one million units over the next 12 months.

With 3G (high-speed internet services) being rolled out aggressively, the opportunity has only expanded, they said.

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