Tata Steel launches interactive e-campaign on social issues

Launched an online campaign through a web portal asking citizens to be part of the debate on values that shape India

PTI | June 15, 2011



As the country grapples with issues like corruption and blackmoney, Tata Steel, a flagship company of Tata Group, has launched an online campaign via a web portal asking citizens to be part of the debate on values that shape India.

The online campaign, called Valueabled.com, targets Indians who wish to make a difference, the company said in a statement, adding that this initiative aims to actively engage the stakeholders to showcase the psyche of the nation as regards its values and beliefs.

"It seeks to provide a forum for Indians, especially the youth, to come forth, discuss and debate on the values and beliefs that shape up our lives today," Tata Steel said in a statement.

Tata Tea, another group company of Tatas, had launched similar campaigns called "Jaago Re", few years back. Through different TV commercials, it was targeted at rising levels of corruption in the society and has been asking people of the country to come out and exercise their franchise during the election.

Aiming at making Valuabled.com as touch points for the stakeholders to make their opinions heard on burning issues, the company said the website will promote active involvement through polls,discussion forums and pages on social networking sites like Facebook and Twitter.

"Through this platform, people can voice their opinion, hear others speak their mind, cast their votes in polls online on issues that garner their attention, watch videos on related issues etc," Tata Steel said.

The website will be operatim June 15, it added.

 

Comments

 

Other News

Maharashtra adopts hybrid model for Census 2026 data collection

The government has initiated preparations for Census 2026 in Maharashtra, introducing a hybrid approach that combines optional self-enumeration with comprehensive door-to-door data collection to ensure complete coverage across the state.   According to senior officials, the Self-

What the nine Indian Nobel winners have in common

A Touch Of Genius: The Wisdom of India’s Nobel Laureates Edited by Rudrangshu Mukherjee Aleph Books, Rs 1499, 848 pages  

Income Tax dept holds Ghatkopar Outreach on new IT Act

The Income Tax Department organised an outreach programme in Ghatkopar, Mumbai, to raise awareness about the key features of the Income Tax Act, 2025, effective April 1, 2026. The initiative is part of a nationwide effort to promote taxpayer awareness, simplify compliance, and strengthen a transparent, eff

Making AI work where governance is closest to people

India’s next governance leap may not solely come from digitisation. It will come from making public systems more intelligent, more adaptive, and more responsive to the dynamics at the grassroots. That opportunity is especially significant at the panchayat level, where governance is not an abstract po

Borrowing troubles: How small loans are quietly trapping youth

A silent crisis is playing out in the pocket of young India, not in stock markets or government treasuries, but in smartphones of college students and first-jobbers who clicked on the Apply Now button without reading the small print.  A decade ago, to take a loan, you had to do some paperwor

A 19th-century pilgrim’s progress

The Travels of a Sadhu in the Himalayas By Jaladhar Sen (Translated by Somdatta Mandal) Speaking Tiger Books, 259 pages, ₹499.00  


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter