Times Internet tie-up with IPL teams,Google for live streaming

Times Internet Ltd that holds global Internet, mobile and radio rights for IPL today said it has partnered with two IPL teams as well as Google for live streaming of the ongoing cricket matches.

PTI | April 13, 2011



Times Internet Ltd that holds global Internet, mobile and radio rights for IPL today said it has partnered with two IPL teams as well as Google for live streaming of the ongoing cricket matches.

"We have already tied up with Mumbai Indians and Kings XI Punjab franchisees to distribute match content. We are in the process of signing up with rest of the teams," Times Internet Ltd (TIL) CEO Rishi Khiani told PTI.

He said people logging on to the team websites will be directed to the Indiatimes portal, through a separate URL created for individual teams.

Khiani said the company is also talking to other teams for a similar pact.

Moreover, TIL has tied-up with Google to stream live IPL matches, and related content, on a dedicated YouTube channel in addition to the Indiatimes website.

"Partnering with YouTube a step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over," Khiani said.

For mobile distribution, the company has signed a deal with Apalya Technologies.

"We are also launching mobile applications and are tying up with partners in global markets like the UK, the US, Middle East and Australia," Khiani said.

He said advertisement spots on the portals, both for YouTube and team websites, were being sold by the company.

"There is a good response from advertisers and we have already closed deals with a few," Khiani said, without giving names and financial details.

Already, it has signed a pact with Kerala Tourism and Maruti Suzuki for ads on the website.

He said the company is also in talks for distribution of cricket content on radio.

Asked about expected ad revenues, Khiani declined to give an exact figure but said the company would be able to recover the annual cost that it had paid to the BCCI for the IPL rights.

TIL had bagged global radio, Internet and mobile rights from the BCCI for IPL matches till 2014, along with Nimbus Communications which bought global broadcast rights for some territories for a combined value of over Rs 260 crore.
 

Comments

 

Other News

How the mind can help the body heal itself

Why do some people recover from illness against all odds? Can our beliefs, emotions and consciousness influence the body’s ability to heal? Drawing on over three decades of experience in medicine, research and medical innovation, internationally trained ophthalmologist and author Dr Dinesh Verma ex

1,364 anti-cancer formulations to cost less from today

The National Pharmaceutical Pricing Authority (NPPA), under the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, has capped trade margins on the Maximum Retail Price (MRP) of 137 anti-cancer drugs. This was based on the recommendations of an Expert Committee constitute

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Development paradox: Falling poverty miracle and an inequality problem

India’s reduction in poverty over the past decade is a development achievement of considerable significance. The World Bank’s April 2026 ‘India Development Update’ estimates that the share of Indians living below the international extreme-poverty line of $3.00 per person per day i

In Arunachal, a river we call mother

In Arunachal Pradesh, the Siang is not just a river. For many of us, especially the Adi people, it is part of our family. Our grandparents fished in it. Children learned to swim in it. Our farms drink from it. When someone says a huge dam will be built on it, we do not hear the word "project".

A new retelling of the Mahabharata delves into key moments

In a time when every decision carries consequences and questions of ambition, power, loyalty, identity and moral choice continue to shape our lives, Dr. Arun Krishnan’s new book, ‘Mahakshana’ (Penguin India) offers a strikingly relevant retelling of the Mahabharata.  

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter