IT major Tata Consultancy Services (TCS) has signed a five year contract with du, an integrated telecom service provider in the United Arab Emirates, to provide IT managed services.

TCS will provide support to du in enhancing customer excellence and service delivery levels.

"In a dynamic business sector such as telecom we are constantly looking at enhancing customer experience by enhancing our IT operations," du Chief Human Resources and Shared Services Officer Fahad Al Hassawi said in a statement.

TCS VP and Head -- Middle East, Africa and Mediterranean -- Girish Ramachandran said, "With our strong global telecom expertise we are committed to delivering service improvement, flexibility and predictability to du's IT, which will supports du's progressive strategy to enhance customer experience."

du launched mobile telecommunications services in February 2007 across UAE. Moreover, the company provides internet and pay TV services in some of the free zones of Dubai.

At the end of third quarter of 2010, du had a subscriber base of over 4 million users in UAE.

UAE Federal Government owns a 39.5 per cent in du, while 19.75 per cent is owned by Mubadala Development Company and 19.5 per cent by Emirates Communications & Technology Company LLC. The remaining stake is held by public shareholders.

TCS started its operations in the Middle East in 1973.

The company claims that Middle East and Africa contribute a significant portion to TCS's revenue from the developing countries market segment.