Vodafone Essar to offer news service via MMS using ZTE tech

ZTE India has created the mobile newspaper service and multi-media messaging service centre platforms under a revenue-sharing model

PTI | June 29, 2011



ZTE India, the Indian arm of Chinese telecom infrastructure provider ZTE, on Tuesday said it has built and deployed technology platform for Vodafone Essar through which it will provide news service on mobile via MMS.

"While news updates have been available on mobiles, this is the first time that a mobile newspaper service via MMS has been deployed commercially by any operator in the country," ZTE India said in a statement.

For this service the news content will be provided by Vodafone’s own content providers while ZTE will be managing and uploading all the content which it will receive from content providers.

"We are extremely happy that our first long-term partnership on a revenue-sharing model in India is with Vodafone Essar," ZTE India CEO Cui Liangjun said in a statement.

As a part of the project, ZTE India has created the Mobile Newspaper Service and multi-media messaging service centre platforms, under a revenue-sharing model for the first time.

"We will continue to expand our VAS offerings and will aggressively focus on attaining leadership in the segment by offering innovative VAS solutions," he added.

 

Comments

 

Other News

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Development paradox: Falling poverty miracle and an inequality problem

India’s reduction in poverty over the past decade is a development achievement of considerable significance. The World Bank’s April 2026 ‘India Development Update’ estimates that the share of Indians living below the international extreme-poverty line of $3.00 per person per day i

In Arunachal, a river we call mother

In Arunachal Pradesh, the Siang is not just a river. For many of us, especially the Adi people, it is part of our family. Our grandparents fished in it. Children learned to swim in it. Our farms drink from it. When someone says a huge dam will be built on it, we do not hear the word "project".

A new retelling of the Mahabharata delves into key moments

In a time when every decision carries consequences and questions of ambition, power, loyalty, identity and moral choice continue to shape our lives, Dr. Arun Krishnan’s new book, ‘Mahakshana’ (Penguin India) offers a strikingly relevant retelling of the Mahabharata.  

Cabinet approves viability gap funding to develop grid-scale energy storage systems

The Union Cabinet, chaired by PM Narendra Modi, has approved the Viability Gap Funding (VGF) Scheme for Development of Grid-Scale Energy Storage Systems, with a total financial support of Rs.14,500 crore for the period FY 2026-27 to FY 2030-31. The scheme aims to support the development o

Cabinet creates a pathway to absorb Agniveers in Defence Forces

An objective assessment in terms of organisational requirements and operational efficiency has brought out the outstanding performance of Agniveers in terms of skills, motivation levels, physical fitness and technological prowess. As envisaged earlier, based on merit, 25% of Agniveers will be offered reg

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter