Vodafone upbeat about association with Formula1 race

While Airtel walked with title sponsorship of the Indian Grand Prix, Vodafone is the official total communication partner of the McLaren Mercedes team

PTI | October 28, 2011



Telecom giant Vodafone is upbeat that its association with the Indian edition of the Formula1 race, kicking off on Friday will help in connecting with its customers and building its brand across the country.

"It's a great opportunity to connect with our customers and for the business as well ... we have been connecting with this sport for already five years. We have learnt how to deal with it and how to make sure that customers also get the best how of it," Vodafone India CEO and Managing Director Marten Pieters told PTI.

While rival Bharti Airtel has walked with the title sponsorship of the Indian Grand Prix, Vodafone is title sponsor and the official total communication partner' of the McLaren Mercedes team.

As part of its association with the team and to promote the sports, the company has run several contests including 'Vodafone Race to Fame' and 'Vodafone Drive into the ig League', giving lucky winners to spend the weekend with the McLaren Mercedes team.

"For example the contest we did for the logo on the car which is a unique opportunity for small medium tyoe of businesses to get its own logo on the grand prix car ... We got 80,000 entries for the contest and that is an amazing connect with the sports already," he said.

Going ahead, Pieters said the company will continue to partner with McLaren team rather than going for one track sponsorship.

"We have developed a very strong relationship with the McLaren team and that is where we put all our money in.... for us it does not make much sense actually to do one track sponsoring because we really have put put in sponsoring behind the team," he said.

Comments

 

Other News

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Development paradox: Falling poverty miracle and an inequality problem

India’s reduction in poverty over the past decade is a development achievement of considerable significance. The World Bank’s April 2026 ‘India Development Update’ estimates that the share of Indians living below the international extreme-poverty line of $3.00 per person per day i

In Arunachal, a river we call mother

In Arunachal Pradesh, the Siang is not just a river. For many of us, especially the Adi people, it is part of our family. Our grandparents fished in it. Children learned to swim in it. Our farms drink from it. When someone says a huge dam will be built on it, we do not hear the word "project".

A new retelling of the Mahabharata delves into key moments

In a time when every decision carries consequences and questions of ambition, power, loyalty, identity and moral choice continue to shape our lives, Dr. Arun Krishnan’s new book, ‘Mahakshana’ (Penguin India) offers a strikingly relevant retelling of the Mahabharata.  

Cabinet approves viability gap funding to develop grid-scale energy storage systems

The Union Cabinet, chaired by PM Narendra Modi, has approved the Viability Gap Funding (VGF) Scheme for Development of Grid-Scale Energy Storage Systems, with a total financial support of Rs.14,500 crore for the period FY 2026-27 to FY 2030-31. The scheme aims to support the development o

Cabinet creates a pathway to absorb Agniveers in Defence Forces

An objective assessment in terms of organisational requirements and operational efficiency has brought out the outstanding performance of Agniveers in terms of skills, motivation levels, physical fitness and technological prowess. As envisaged earlier, based on merit, 25% of Agniveers will be offered reg

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter