Product differentiation is key to beat competition: SAIL chief -Governance Now

Product differentiation is key to beat competition: SAIL chief

Rourkela Steel Plant has teamed up with Defence Metallurgical Research Laboratory and Indian Navy to develop special steel plates for naval requirements

GN Bureau | August 21, 2017

#PSU #SAIL #Rourkela Steel Plant #Indian Navy #defence #special steel

Steel Authority of India Ltd. (SAIL) chairman, PK Singh, during his recent visit to SAIL’s Rourkela Steel Plant (RSP), laid emphasis on product differentiation and said the enterprise has to match the best in quality, variety and standards.

“In the present circumstances, only the best in the class will survive,” said Singh.

He said, “Rourkela has one of the best workforces where the ramping up after modernisation was achieved in one of theshortest times. These interactions are aimed at enthusing the collective to exploit full potential of installed technologies and manpower.”

The RSP, which boasts of a 4,300 mm wide state-of-the-art new plate mill, has carved a name for itself as a unique producer of special grades of steel. This mill has the potential to capture demand from niche segments and be the desired choice for top consumers.

The plant has teamed up with the Defence Metallurgical Research Laboratory (DMRL) and the Indian Navy to develop special grade DMR-249A steel plates for Indian naval requirements.

Also, the plant will meet the indigenous requirements of various sectors, including manufacturing, power and the construction sector. SAIL RSP’s New Plate Mill along with Special Plate Plant have created unique facilities for making of special grade steel for defence applications.

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