Artists must get royalty for repeat telecast of work: Shailesh Lodha

System in place would have helped during lockdown, says veteran actor

GN Bureau | August 18, 2020


#lockdown   #Covid-19   #TV   #Entertainment   #Media   #Shailesh Lodha  


TV channels must pay royalty to artists for repeat telecast of their work, says renowned actor, comedian, writer and poet Shailesh Lodha, who is famous for playing the role of Taarak Mehta in the longest running sitcom, ‘Taarak Mehta Ka Ooltah Chashmah’.

In a webinar conversation with Kailashnath Adhikari, MD, Governance Now, a platform for analysis of public policy and governance issues, Lodha has said that TV industry pays on per-day basis and if an artist’s work is repeated they must get royalty for their work.

Watch the video:



The actor said that unlike the western nations where markets are evolved and progressed, no royalty is given to artists for repeat telecasts here. “Intellectual Property Rights (IPRs) should come out with solutions for such issues and the channels must consider this and evolve a system…. if a system was in place.... the lockdown would not have impacted artists the way it did,” said Lodha during the webinar as part of the Visionary Talks Series on Monday.

Earlier episodes of the Visionary Talks Series can be accessed here: www.governancenow.com/visionary-talks-series

“It was because of repeat telecasts that TV consumption increased during the lockdown and the channels did not earn revenues which otherwise would not have happened,” he observed.

The actor also said that the TV and entertainment industry could have taken better care of the needs of its daily wage and underprivileged workers like spot boys and technicians. He added that the entertainment industry is part of the society and timely aid for these workers could have helped avoid loss of lives to an extent.

Lodha was speaking on the plight of Indian television industry, one of the sectors most impacted by Covid-19.

Responding to question on how allied activities like appearances and brand endorsements have been impacted due to the ‘new normal’ of virtual and online appearances and when the revival could happen, he replied that for a performer, interaction and appreciation from live audience is crucial and important. “It has become a buyer’s market now when both income and satisfaction level have decreased,” said Lodha.
 

Comments

 

Other News

Mumbai Airport: Less congestion, fewer delays, says MoCA

Mumbai is one of busiest airports in India, handling a large volume of domestic and international flights including military, non-scheduled and general aviation flights. Mumbai`s Chhatrapati Shivaji Maharaj International Airport (CSMIA) has two intersecting runways which cannot be operated

“900 tenders worth Rs 150 crore?” For ward-level works: BMC

BrihanMumbai municipal corporation is floating nearly 900 tenders worth of Rs 150 crore in the next 10 days, but that is only for ward-level civic works, the BMC clarified on Monday, reacting to reports in a section of media.    “Since there are 25 wards in BMC, it involves m

Elections 2024: Banks, post offices to chip in for voter education

In a first-of-its-kind initiative, Election Commission of India (ECI) on Monday signed a memorandum of understanding (MoU) with two prominent organisations, the Indian Banks’ Association (IBA) and the Department of Posts (DoP), to amplify its voter outreach and awareness efforts ahead of the forthcom

Charming tales of the Snakeman’s early years

Snakes, Drugs and Rock ’N’ Roll: My Early Years By Romulus Whitaker with Janaki Lenin HarperCollins, 400 pages, Rs 699

Gripping graphic narrative helps make sense of pandemics past

The Moral Contagion By Julia Hauser and Sarnath Banerjee HarperCollins, 140 pages, Rs 699 The world has lar

“Globally, there is unprecedented positivity for India”

Addressing the Viksit Bharat Viksit Uttar Pradesh program in Lucknow on Monday, prime minister Narendra Modi launched 14,000 projects across the state, worth more than Rs 10 lakh crore at the fourth groundbreaking ceremony of UP Global Investors Summit held in February 2023. The projects relate to sectors

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter