System in place would have helped during lockdown, says veteran actor
GN Bureau | August 18, 2020
TV channels must pay royalty to artists for repeat telecast of their work, says renowned actor, comedian, writer and poet Shailesh Lodha, who is famous for playing the role of Taarak Mehta in the longest running sitcom, ‘Taarak Mehta Ka Ooltah Chashmah’.
In a webinar conversation with Kailashnath Adhikari, MD, Governance Now, a platform for analysis of public policy and governance issues, Lodha has said that TV industry pays on per-day basis and if an artist’s work is repeated they must get royalty for their work.
Watch the video:
The actor said that unlike the western nations where markets are evolved and progressed, no royalty is given to artists for repeat telecasts here. “Intellectual Property Rights (IPRs) should come out with solutions for such issues and the channels must consider this and evolve a system…. if a system was in place.... the lockdown would not have impacted artists the way it did,” said Lodha during the webinar as part of the Visionary Talks Series on Monday.
Earlier episodes of the Visionary Talks Series can be accessed here: www.governancenow.com/visionary-talks-series
“It was because of repeat telecasts that TV consumption increased during the lockdown and the channels did not earn revenues which otherwise would not have happened,” he observed.
The actor also said that the TV and entertainment industry could have taken better care of the needs of its daily wage and underprivileged workers like spot boys and technicians. He added that the entertainment industry is part of the society and timely aid for these workers could have helped avoid loss of lives to an extent.
Lodha was speaking on the plight of Indian television industry, one of the sectors most impacted by Covid-19.
Responding to question on how allied activities like appearances and brand endorsements have been impacted due to the ‘new normal’ of virtual and online appearances and when the revival could happen, he replied that for a performer, interaction and appreciation from live audience is crucial and important. “It has become a buyer’s market now when both income and satisfaction level have decreased,” said Lodha.
The nationwide vaccination campaign launched Saturday, the largest such exercise in the world, has started setting new benchmarks, with vaccines administered to 2,24,301 beneficiaries in the first two days. “India has vaccinated the highest number of persons on Day1 under its COVID19 v
The Maharashtra government has announced a spending of Rs 2,500 crore annually to develop infrastructure of state-owned distribution company Mahavitaran (MSEDCL). Out of the total amount, Rs 1,500 crore will be spent on energisation of conventional agriculture pumps and Rs 1,000 crore
India on Saturday began the massive vaccination drive against Covid-19, as prime minister Narendra Modi paid tributes the ‘corona warriors’. “Such a vaccination drive at such a massive scale was never conducted in history. There are over 100 countries having less than 3 cro
Television news these days has a loose relationship with truth, says senior journalist, columnist and author Vir Sanghvi, adding that it is not telling the truth and polarising opinions. In a live webcast with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series held by
Dust and Smoke: Air Pollution and Colonial Urbanism: India, c. 1860-1940 By Awadhendra Sharan Orient BlackSwan, xxiv+320 pages, Rs 795 Air pollu
India has been witnessing a sluggish demand growth for power amidst COVID-19. It has affected both thermal as well as renewable energy (RE) sector. While thermal sector (coal) plant load factor (PLF) is coming down continuously amidst no new generation building up, renewable energy held its ground through