The Bharatiya Janata Party has adopted the seventh yatra of its patriarch Lal Krishna Advani from Bihar on Tuesday as its own, naming it as BJP Jan Chetna Yatra, aimed at the mass awakening against the UPA government by highlighting good governance and clean politics.

It has also coined a "theme song" for the yatra that was launched live in his presence at his Prithviraj Road residence here Sunday evening.

The party has already drafted its two general secretaries, Ananth Kumar and Ravi Shankar Prasad, and two secretaries, Sham Jaju and Murlidhar Rao, to be on duty with Advani throughout his 38-day long journey that ends in Delhi on November 20. Ananth Kumar is the yatra convener while the three others are co-conveners.

Not taking any chances of any kind of problems during the yatra, the party has also set up a special coordination control room in the party headquarters at Ashoka Road here and made another secretary Bhupendra Yadav as the incharge. A 12-page booklet has also been brought out giving minutest details of the Yatra and the mobile phone numbers of all those running the show.