Maggi is India’s soul-searching moment

India has embarked on Make in India campaign and it is time to build products that we can trust and consume without being worried about its quality

prahlad

Prahlad Rao | June 17, 2015 | New Delhi


#make in india   #products   #maggi   #food   #air  

Everyone is a suspect. Everything is a suspect. That is India for you and me.

The food that we consume is adulterated, the air we breathe is foul and our rulers (politicians) cannot be trusted, and this just the primary list. For that matter we cannot trust the auto driver’s meter, we cannot trust the doctor, we cannot trust the vegetable vendor, the raddiwala or even the godmen to whom we surrender after all this treachery.

We bargain at every instance our encounter with the society but we have never thought of bargaining for bit of a trust.

The Maggi noodle controversy should trigger the Indian society to examine its trust factor, the deficit of it.

India is going through intense consumer culture and the consumer culture is about trust, a feeling that a product that we have paid for will satisfy us. But the profit motive has completely washed out any trace of trust and quality.

Brands are built on false marketing, misusing psychology of human mind and then brands thrive on.

The Annual Public Laboratory Testing Report for 2014-15 brought out by the Food Safety and Standards Authority of India (FSSAI) says that of the 49,290 samples of food items it tested, 8,469, nearly one-fifth, were found adulterated or misbranded. Remember that the FSSAI is poorly equipped organization and so even this agency’s efficiency is a suspect.

The government will amend the prevention of food adulteration Act, 1954 to ensure that the consumers get adulteration-free food, says union food and consumer affairs minister Ramvilas Paswan.  But can we trust the politicians, who are never transparent about their motives and actions. Take the current case that being highlighted in the media. A foreign minister is suspected of helping a controversial figure, and the names of a chief minister, former cabinet ministers and host of other VIPs are being thrown around in the politics of gains and losses.

Can we trust these people to govern us and also fix the things? And who are we? We are the people behind the Maggi and other products that are suspected to be harmful. Can we not be responsible enough to bring a product that will not be a poison for our neighbours?

We have not yet entrusted the society to robots but is that the solution? Let the machines run the system as they will perform as programmed. Is that we want? At least there will not a burden on us to trust or distrust the machines as they have nothing to gain and have no motives.

But then the science fiction scenario is still some years away. Till then, let us manage the society with bit of trust and concern, a concern for our fellow human beings. Make good products, and may be one day even the trust can come as a package, like the emoticons or smileys on your mobile phones.

Comments

 

Other News

India needs policy measures to conform to global standards: Carnegie

India faces significant challenges in the area of trade policy— the global economic slowdown, increasing protectionism, the stalled mega-trade deals that could in time be revived, and perhaps more important, its own domestic preoccupations. For India to achieve its policy objectives, the government a

The power of a meal

In 2000, we set out on an uncharted journey. Neither did we have any strategy nor any idea about how far we could go. I still remember the day when we took the first meal to a government school. The children loved it. I did not believe that we would go with food the next day as well, but we did, and now we

Should Pahlaj Nihalani be axed as the chairperson of Central Board of Film Certification?

Should Pahlaj Nihalani be axed as the chairperson of Central Board of Film Certification?

3% of medicines are of poor quality: Survey

 More than three percent of medicines in India are ‘Not of Standard Quality’ (NSQ) and 0.0245 percent spurious, reveals a survey report on drugs quality by the ministry of health.  The survey carried out by National Institute of Biologicals (NIB), Noida found that out of the

BEL unveils new weapon system for MBT Arjun tank

 Bharat electronics limited (BEL) has launched a new weapon control system — Remote Controlled Weapon Station (RCWS) / Air Defence Weapon Station (ADWS) for 12.7 mm gun of MBT Arjun Mk II battle tank during recently concluded Aero India 2017 in Bengaluru. The new weapon control system

Sasikala camp in talks with OPS faction

 The Sasikala camp is in talks with the O Panneerselvam (OPS) faction and they are trying to win them over, says an AIADMK insider. Negotiation have started between the main AIADMK, which is with Sasikala, and the splinter group that is supporting former chief minister OPS. The party insider

Video

Digital Transformation Summit

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter