Maggi is India’s soul-searching moment

India has embarked on Make in India campaign and it is time to build products that we can trust and consume without being worried about its quality

prahlad

Prahlad Rao | June 17, 2015 | New Delhi


#make in india   #products   #maggi   #food   #air  

Everyone is a suspect. Everything is a suspect. That is India for you and me.

The food that we consume is adulterated, the air we breathe is foul and our rulers (politicians) cannot be trusted, and this just the primary list. For that matter we cannot trust the auto driver’s meter, we cannot trust the doctor, we cannot trust the vegetable vendor, the raddiwala or even the godmen to whom we surrender after all this treachery.

We bargain at every instance our encounter with the society but we have never thought of bargaining for bit of a trust.

The Maggi noodle controversy should trigger the Indian society to examine its trust factor, the deficit of it.

India is going through intense consumer culture and the consumer culture is about trust, a feeling that a product that we have paid for will satisfy us. But the profit motive has completely washed out any trace of trust and quality.

Brands are built on false marketing, misusing psychology of human mind and then brands thrive on.

The Annual Public Laboratory Testing Report for 2014-15 brought out by the Food Safety and Standards Authority of India (FSSAI) says that of the 49,290 samples of food items it tested, 8,469, nearly one-fifth, were found adulterated or misbranded. Remember that the FSSAI is poorly equipped organization and so even this agency’s efficiency is a suspect.

The government will amend the prevention of food adulteration Act, 1954 to ensure that the consumers get adulteration-free food, says union food and consumer affairs minister Ramvilas Paswan.  But can we trust the politicians, who are never transparent about their motives and actions. Take the current case that being highlighted in the media. A foreign minister is suspected of helping a controversial figure, and the names of a chief minister, former cabinet ministers and host of other VIPs are being thrown around in the politics of gains and losses.

Can we trust these people to govern us and also fix the things? And who are we? We are the people behind the Maggi and other products that are suspected to be harmful. Can we not be responsible enough to bring a product that will not be a poison for our neighbours?

We have not yet entrusted the society to robots but is that the solution? Let the machines run the system as they will perform as programmed. Is that we want? At least there will not a burden on us to trust or distrust the machines as they have nothing to gain and have no motives.

But then the science fiction scenario is still some years away. Till then, let us manage the society with bit of trust and concern, a concern for our fellow human beings. Make good products, and may be one day even the trust can come as a package, like the emoticons or smileys on your mobile phones.

Comments

 

Other News

How to listen to the great storytellers that the trees are

The Trees of My Country: A Natural History of India in 50 Trees By T. R. Shankar Raman, with illustrations by Manali Patil Aleph Book Company, 284 pages, Rs 1,499  

This tree in Bihar turns out to be the oldest accurately dated banyan

A banyan tree in Munger, Bihar, estimated to be around 700 years old, has been identified as the oldest accurately dated banyan tree, Ficus benghalensis, using radiocarbon dating, a method that relies exclusively on scientific evidence rather than historical records or local lore. Banyan

Corporate Governance 3.0: What the boardroom of 2030 will look like

The phrase "corporate governance" often evokes images of board meetings, compliance checklists, and regulatory filings. For years, governance was viewed primarily as a mechanism to prevent fraud, protect minority shareholders, and ensure regulatory compliance. However, the events of the last deca

India, Japan open "a new chapter in special strategic and global partnership"

India and Japan are opening a new chapter in their special strategic and global partnership with the visit of prime minister Sanae Takaichi, India`s prime minister Narendra Modi said on Thursday,   "I had said in the G7 summit a few days ago that, in this environment of

AI studies sun images to track bright solar regions

Artificial Intelligence has been used to trace the shift in magnetically active patches on the Sun from 1916 to 2007 by scanning 100 years of hand-drawn Sun records from the Kodaikanal Solar Observatory (KoSO). This could give a much longer view of how solar activity changes over time.  

General Dhiraj Seth takes over as Chief of Army Staff

General Dhiraj Seth, PVSM, UYSM, AVSM, took over as the 31st Chief of the Army Staff (COAS) from General Upendra Dwivedi, PVSM, AVSM, who superannuated after more than four decades of distinguished service to the nation on Tuesday.   General Dhiraj Seth is an alumnus of the N





Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter