Huge potential for agri-tourism: Assocham -Governance Now

Huge potential for agri-tourism: Assocham

Report says agri based tourism can facilitate the economic growth of rural India

GN Bureau | April 23, 2010

With the travel and tourism industry in India expected to grow at 8.2 percent between 2010 and 2019, it's time the government paid attention to agri-tourism, says a report released by Assocham and Yes bank.

“With India predominantly an agrarian society and rural India struggling to keep pace with the breakneck development, agri-based tourism is an opportunity that can facilitate the economic growth of rural India,” the report says.

It says that agri-tourism has potential to generate employment, reduce dependence on agriculture as primary source of employment, provide for an alternate to the primary income as well as alternate market for local produce, and empower women.

There are many challenges though. “There is lack of clarity for demand for agri-tourism and also lack of knowledge and skill sets required for providing good hospitality to the tourist.”

The report adds that the biggest challenge would be to generate interest in the domestic tourist about the agri-tourism. This requires an all-round effort from the government, tour operators, media and farmers.

Read the report.

Comments

Other News

Climate change is stealing sleep

Climate change has at least doubled the temperature-related sleep loss across 1,338 major cities worldwide over the past five decades, highlighting an emerging but often overlooked public health consequence of rising global temperatures. A new study by Climate Central estimates that between 2020 and

Cabinet approves Mobile Phone Manufacturing Scheme

The union cabinet chaired by PM Narendra Modi has approved the Mobile Phone Manufacturing Scheme (MPMS) with a budgetary outlay of Rs 62,500 crore. It aims to further scale up the production, deepen domestic value addition, strengthen supply chain resilience, enhance global competitiveness. It

Building infrastructure is only half the job

Recent stories of stolen railway wires, disappearing communication towers and missing public infrastructure are often treated as bizarre law-and-order failures of India. Yet they raise a more fundamental question. Why does the State often discover the disappearance of a public asset only after it has alrea

New Delhi’s Indo-Pacific strategy enters a new phase

India appears to be investing fresh dynamism in its Indo-Pacific strategy. At the time when the US, under president Donald Trump, has adopted a conciliatory approach towards China and has changed the name of America’s Indo-Pacific Command to just Pacific Command, India has quietly moved towards con

CAG flags major fiscal lapses in Maharashtra

Maharashtra`s fiscal management has come under sharp scrutiny after the Comptroller and Auditor General (CAG) of India, in its State Finances Audit Report for 2024-25, flagged significant budgetary inefficiencies, accounting irregularities, understatement of key fiscal indicators and widespread governanc

The health sector research we are not doing

Some neglect is loud. This kind is quiet. It sits in research never commissioned, data never collected, questions never asked. In South Asia, that quiet has let the region’s worst health problems stay understudied, underfunded, and out of sight of those who could act.