Axis Bank launches online trading platform AxisDirect

Partners with TCS to launch online trading platform

PTI | January 7, 2011



The third largest private sector lender Axis Bank today launched AxisDirect, an online trading platform, marking its foray into retail broking business.
AxisDirect, a product of Axis Securities and Sales, which is a 100 per cent subsidiary of the bank, will offer multiple options to the customers for trading in cash, derivatives, IPO segments on both the NSE and BSE, a statement from the bank said here.
Bank managing director and chief executive Shikha Sharma said, "a considerable amount of time has been invested in talking to customers, understanding the need-gaps and what we can do to bridge those gaps. We have tried to design and develop unique functionalities and make it easier for customers to invest in markets using AxisDirect. We've partnered with TCS to develop this platform."
TCS managing director and chief executive N Chandrasekaran said, "TCS is happy to partner with Axis in launching this online broking initiative. What we've been able to do is to bring together the collective knowledge of TCS and Axis Bank in the capital markets space as well as latest technologies to give a very unique experience to customers."
Axis Securities and Sales joint managing director Modan Saha said "AxisDirect aims to simplify a customer's trading experience. The platform is designed to appeal to both experienced traders and beginners/new traders alike by offering them investment strategies in an integrated environment."

 

Comments

 

Other News

Doctors, experts call for ban on junk food ads, mandate warning labels

More than 30 doctors, medical scientists and public health professionals have urged the government to take decisive action against the aggressive advertising and marketing of junk food, calling for a watershed ban on advertisements for foods high in fat, sugar and salt (HFSS) and ultra-processed foods (UPF

Asiatic Lion population rises from 523 in 2015 to 891 in 2025

On World Lion Day 2026, environment, forest and climate change Minister  Bhupender Yadav celebrated India’s remarkable journey in lion conservation and reaffirmed the country’s unwavering commitment to protecting wildlife and biodiversity.   In a post on soc

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter