The embedded systems market in India has the potential to triple in size to about USD 14.4 billion in 2015 from USD 4.95 billion in 2009 but there are some areas of concern, according to a report released in bangalore on May 27.

The study on "Embedded Systems Opportunity: Powering Indian IT up the Value Chain" was conducted by National Association of Software and Services Companies in collaboration with Zinnov Management Consulting, a leading globalisation advisory firm.

Pari Natarajan, CEO, Zinnov Management Consulting, said the embedded systems market in India has the potential to triple in size to about USD 14.4 billion in 2015 from USD 4.95 billion in 2009. "And needless to say, there is a paradigm shift required in the mindsets and business models to tap this opportunity", Natarajan said.

The report said while India is well positioned to capitalise on the addressable opportunity in the embedded space, there are some areas of concern like the absence of a mature electronic prototyping and electronic manufacturing ecosystem, restrictive hardware import laws, inadequate infrastructure for testing and certifications, and lack of industry specific talent which need to be addressed for India to successfully tap into this growing market. .

As per the study, the total addressable embedded system R&D global opportunity is expected to reach USD 89 billion by 2015. It said embedded systems component is increasing across a wide range of devices  key to even industries such as automotive and aviation. On an average, electronics constitute 35 per cent of an average car's cost. Standards-based connectivity, open source platforms, inter-operability and hardware standardisation, adoption of green technologies are creating yet untapped opportunities, the report said.

Emerging markets are likely to grow at double the pace, as OEMs are also shifting from traditional product sale centric business models to service oriented business models. The focus on end-to-end product development by OEMs is also driving the growth and opportunity, it was stated.