If you cross the railway tracks, your dear ones may lose your track permanently

Western Railway launches SMS campaign against track crossing

PTI | July 28, 2010



In its bid to curb cases of crossing tracks sometimes with fatal consequence, Western Railway (WR) has launched an SMS campaign to spread awareness about its hazards.

"Through this initiative we intend to educate the public on the issue and persuade them to not cross the railway tracks. We thought of utilising a medium (SMS) which has wide reach," Western Railway PRO C David said.

WR will send one crore SMSes to Mumbaikars over a period of one month starting today. Through this campaign we will appeal to use foot over bridges or subways, David said.

WR has provided 78 foot over bridges (FOB) and six subways between Churchgate and Virar. The SMS will be sent in languages like English, Hindi and Marathi.

The message in English would read as -- "if you cross the railway tracks, your dear ones may lose your track permanently". The other one is "shortcuts can cut your life short. Don't cross tracks, use foot over bridges and subways".

Comments

 

Other News

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

BMC: 207 officials in ACB net, 112 still on duty, 68 retire before justice catches up

There are significant delays in the handling of corruption cases involving officials of the Brihanmumbai Municipal Corporation (BMC), a Right to Information (RTI) response obtained by rights activist Jeetendra Ghadge has revealed. As of 30 April 2026, 207 BMC officials face Anti-Corruption Bureau (A

The transformation trap: Why efficiency is not innovation

Every company is transforming, or so it claims.   There was a time when the word ‘transformation’ carried weight. It signified bold strategic shifts, reinvention of business models, and breakthrough technologies that fundamentally changed how organizations created

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter