Samsung eyes USD 100 mn sales from IT products in B2B segment

Company launches new product, e-board for education sector

PTI | February 5, 2011



Consumer electronics maker Samsung India today said it is targetting sales of USD 100 million (around Rs 455 crore), over two-and-half fold jump from last year, from its information technology products in the business-to-business segment (B2B) in 2011.

The company's total (B2B) sales in the IT and mobile division -- such as printers, mobiles and displays -- stood at USD 38 million (around Rs 173 crore) last year. This year it is focusing on the education sector with an aim for 25 per cent to the total sales target to come from the segment.

"In 2011, we are targetting turnover of USD 100 million in the B2B sales of IT and mobile products. The thrust area is the education sector and we are targeting 25 per cent of the total sales to come from education sector this year," Samsung India Electronics Mobile and IT Country Head Ranjit Yadav told reporters here.

Marking its foray into the B2B education sector, the company today announced the launch of new product -- e-board -- that aims to make classroom training more interactive.

With the e-boards that are enabled with latest teaching applications and features, Samsung is targetting over 20,000 educational institutes in the country through 15 channel partners this year.

The newly launched interactive e-board 650 TS comes with an in-built personal computer with a pre-loaded operating system and speakers along with other applications and features for teachers and students and is priced at Rs 5.25 lakh.

The board is also compatible with the company's popular tablet, Galaxy Tab.

"In the first phase the plan is to tap educational institutes in the top nine cities of the country," he added.

Besides, the education segment, the company's other products such as digital signages, board room displays, retail displays for other areas such as hospitality and corporate are likely to drive sales this year.

In 2010, Samsung India Electronics' total sales stood at USD 3.5 billion (about Rs 16,000 crore) and this year the company is targetting a 40 per cent growth over the same.

The mobile and IT segment contributes 50 per cent to Samsung's total turnover in India.

 

Comments

 

Other News

Doctors, experts call for ban on junk food ads, mandate warning labels

More than 30 doctors, medical scientists and public health professionals have urged the government to take decisive action against the aggressive advertising and marketing of junk food, calling for a watershed ban on advertisements for foods high in fat, sugar and salt (HFSS) and ultra-processed foods (UPF

Asiatic Lion population rises from 523 in 2015 to 891 in 2025

On World Lion Day 2026, environment, forest and climate change Minister  Bhupender Yadav celebrated India’s remarkable journey in lion conservation and reaffirmed the country’s unwavering commitment to protecting wildlife and biodiversity.   In a post on soc

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

GI tags: Scaling traditional wealth into global brands

Geographical Indication (GI) tags have emerged as a powerful tool for protecting India`s cultural heritage, while creating economic opportunities for local communities. By linking products to their place of origin, GI tags preserve traditional knowledge, prevent misuse, and enhance consumer trust. They h

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter