Government to launch “Jaago Graahak Jaago” like campaign for NeGP
Samir Sachdeva | August 31, 2010
Government is planning to create greater awareness on services and service delivery points by starting a communication / advertising campaign on lines of RTI and Jaago Graahak Jaago as per the minutes of meeting of apex committee of national e-governance act (NeGP) which met on July 16.
“ A full scale campaign is needed as in the current scenario, all the efforts undertaken under the NeGP are perceived to be unrelated initiatives as there is no coordinated effort across departments in giving a comprehensive picture to public” , a senior government officer mentioned in the meeting. The official also proposed to dedicate one day as an e-governance day in the country.
The government is now mulling to launch a joined-up campaign with departments, outreach activists and the available media.
The committee which met at Vigyan Bhawan in New Delhi under the chairmanship of Cabinet Secretary, K M Chandrasekhar has decided that Department of Information Technology (DIT) should come up with an action plan on communication strategy for e-governance projects.
DIT is already spreading the message of e-governance through the commonwealth exhibition train which is travelling across India showcasing achievements in IT and sports.
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