Leading software exporter Tech Mahindra said on Monday that it would set up business process outsourcing (BPO) operations in Philippines.

Tech Mahindra has signed a multi-million deal with a Philippine-based company to provide contact center support for sales and back office, customer care and technical support for their wireless postpaid, landline and broadband customers, a press release issued here said.

"Philippines is not only a key market for us, but also a strategic location from where we plan to service our global clients. We look forward to strengthening our presence in Philippines through this engagement," the company's President - Corporate Affairs and BPO, Sujit Baksi said.

The company has set up the contact centre at Manila to enable and deliver these services to the Philippine-based company and has already recruited over 600 associates locally, the release said.

Last year Tech Mahindra opened centers in seven African countries to serve clients in the region. The operations have already been commenced in Nigeria, Zambia, Malawi, Ghana and Gabon, while Congo DRC and Congo B are expected to start operations within the next few months.

"Africa is also one of our key growth markets and we have opened centers in seven countries to serve our clients in the region. We are excited to bring our best practices in customer service, which would accelerate growth for our clients in this region," he said.