Faced with the challenging task of spreading awareness about its unique identity project, especially in rural areas, the UIDAI is planning a major information blitz using government resources like Doordarshan, new media and innovative on-the-ground communication.


"The traditional mix of media will not be sufficient to reach the entire target audience," according to thee Awareness and Communications Strategy Advisory Council set up by the UIDAI to suggest steps for reaching out to the public.

The Council comprising corporate honchos which today submitted its report to the Unique Identification Authority (UIDAI) Chairman Nandan Nilekani proposed using government resources, especially Doordarshan, regional channels, the fast spreading telecom network and Internet to reach the target audience.

Apart from roping NGOs, it has stressed on the need for interpersonal communication and innovation in on-the-ground communication involving officials, traders and others.