Govt launches e-marketplace for aqua farmers -Governance Now

Govt launches e-marketplace for aqua farmers

e-SANTA is an electronic marketplace providing a platform to connect aqua farmers and buyers.

GN Bureau | April 13, 2021

#e-SANTA #e-marketplace #Aqua framers #NaCSA farmers #Trade #Piyush Goyal #RAISE

Union Commerce and Industry Minister Piyush Goyal inaugurated e-SANTA, an electronic marketplace providing a platform to connect aqua farmers and buyers. It aims to enable the farmers to get a better price and the exporters to directly purchase quality products from the farmers enhancing traceability, a key factor in international trade, says the press note. The term e-SANTA expands to Electronic Solution for Augmenting NaCSA farmers' Trade-in Aquaculture.

Goyal said that e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for our aqua farmers. He said that the platform will change the traditional way of carrying out business from a word of mouth basis to become more formalised & legally binding. He said that e-SANTA will RAISE the lives & income of farmers by Reducing Risk, Awareness of Products & Markets, Increase in Income, Shielding Against Wrong Practice, and Ease of Processes.

The Minister said that e-SANTA is a digital bridge to end the market divide and will act as an alternative marketing tool between farmers & buyers by eliminating middlemen. It will revolutionize traditional aquafarming by providing cashless, contactless and paperless electronic trade platform between farmers and exporters. “e-SANTA can become a tool to advertise collectively the kind of products the buyers, fishermen & fish producing organisations are harvesting, so people in India & internationally can know what is available & in the future, it can become an auction platform”, he added. The Platform is available in many languages, which will help the local population.

e-SANTA is a paperless and end-to-end electronic trade platform between Farmers and exporters. The farmers have the freedom to list their produce and quote their price while the exporters have the freedom to list their requirements and also to choose the products based on their requirements such as desired size, location, harvest dates, etc.

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