Steel Authority of India Ltd (SAIL)’s chairman P K Singh recently reviewed the strategic sales initiatives charted out by the company’s marketing team for the current financial year at a meeting held at its Kolkata based marketing headquarters.
 

Singh was accompanied by director (commercial) Soma Mondal, director (technical) Raman and the CEOs of all SAIL integrated steel plants.

 

The chairman lauded the marketing team and plants for registering best ever production and sales in SAIL’s history with 12 per cent growth in saleable steel production and sales of over 13 million tonnes during the last fiscal. Singh set the ball rolling for an even better performance during the current financial year by stating that the considerably higher targets set could be fulfilled with effective strategic plans.

 

He also examined in detail the marketing plans of each product category and provided guidelines for ensuring seamless supplies of SAIL steel both in the domestic and international markets. A number of new initiatives have been taken on board by the marketing team through the chairman’s interventions.

“We can achieve our targets through greater synergy amongst various units of the organization,” Singh added.