“Convergent media policy inevitable”

Industry to be consulted, assures Tewari

geetanjali

Geetanjali Minhas | February 4, 2013



Emphasizing self-regulation of content as the preferred option which is broad-based and balanced, information and broadcasting minister Manish Tewari has stressed the need to create a statutory mechanism to address issues related to convergence across media, entertainment and telecom.

“Convergence across media, entertainment and telecom space especially with digitization kicking in is inevitable. Therefore, at some point in time, there will have to be an overarching statutory architecture to look into the issues. Freedom of speech should not extend to the right to offend and an individual’s right to privacy must be respected,” the minister said. He was speaking at the International Advertising Association’s First IAA Leadership Awards function in Mumbai Saturday night.

Listing out paradoxes associated with the media and entertainment industry – self-regulation, skewed revenue model and imperfect audience measurement models among others, Tewari pointed out, “Issues are contentious no doubt, but if you delay decisions, the situation will engulf you completely.” Assuring the media and advertising industry, the minister said their views would be taken into full consideration while framing policies relating to the sector.

On digitization, Tewari said his ministry was on course of implementing the second phase of digitization in 38 cities with million-plus population. He said, “Besides providing consumers with better viewing quality, digitization will also address the skewed revenue model of the media and entertainment industry by bringing in clarity about the customer base,” and hoped it would prompt the industry to observe limits on advertising time.

Additionally, the minister also pointed out the imperfect model of audience measurement and called for development of a ‘far more qualitative model’ to address the issue of television viewership. 

The  awards were given away in 18 categories, recognizing and honouring "outstanding" individuals in the fields of marketing, advertising and media. The event was attended by more than 400 senior professionals from advertising, media and marketing fields from all over the country.

 

Comments

 

Other News

It`s time to Unlock now, with economic focus

With Lockdown 4 ending Sunday, the home ministry has issued new guidelines to fight COVID-19 and for phased re-opening of areas outside the Containment Zones. The guidelines, issued based on extensive consultations held with states and UTs, will be effective from June 1 till June 30. The first phase of reo

Small kitchen gardens turn saviours for Gujarat tribal families

When the whole world is fighting COVID-19, food and nutrition security has become a major issue. The pandemic has aggravated the existing food crisis in India, especially in rural and tribal regions. There has been less availability of fresh foods in most parts of the country, and the tribal community has

India will set example of post-Covid-19 economic revival: Modi

India is determined to “set an example” for the rest of the word in the post-pandemic economic revival, prime minister Narendra Modi has said, underling the need to become self-reliant. “There is also a widespread debate on how the economies of various countries, including

3,543 ‘Shramik Special’ trains transport 48 lakh people in 26 days

Close to 48 lakh migrant labourers have been able to reach home from the cities they were working in, as the Indian Railways have run a total of 3,543 “Sharmik Special” trains from May 1. Following the home ministry order regarding the movement by special trains of migrant worker

How Jeevan Raths have helped 52,000 migrants in Maharashtra

Before the novel coronavirus hit it, Mumbai about 10-12 lakh labourers from elsewhere had made it their home. The figure for the state of Maharashtra was another 18-20 lakh. As the pandemic spread and the Maximum City emerged as the worst-hit place in India, all economic activities came to an end, and with

China is practicing attack as the best form of defence

For the rest of the world, it is not easy to understand China when it comes to politics or economics. Under pressure from the international community, it has accepted to open the country for a “comprehensive” probe into the origin of the deadly coronavirus. But it is not clear whether the Asian



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter