Focus on core business: Jumboking founder Dheeraj Gupta

“Propagating vocal for local, street food Vada Pav became Indian burger”

GN Bureau | January 8, 2021


#pandemic   #Covid-19   #Dheeraj Gupta   #Jumboking   #Business   #food   #e-commerce  


Dheeraj Gupta, founder of the home-grown vada pav brand Jumboking, says it is important to believe in your core business, remain focused and become business specialists rather than generalists.

“From day one we were sure of the recipe we wanted. People responded really well and started loving Vada Pav. We call it Indian burger. We wanted to deal with a single product and become so good at it that people would want to eat vada pav only at Jumboking,” Gupta said. He was speaking with Kailashnath Adhikari, MD, Governance Now, in a webinar during the Visionary Talk series held by the public policy and governance analysis platform.

Gupta said that even though consumers wanted options like samosa and not merely a vada pav, they are smart enough to know where they are spending their money.

Watch the video:



Emphasising that it is important to remain focused on core business for it to succeed, Jumboking owner said that there are many case studies in the country where specialist businesses have done well. “People love specialists but they are worried about failure so they remain generalists and take too much time in making a decision.”

He also said that once the business starts doing well people lose focus and this adds flab to the business. “The pandemic forced all non-aligned businesses to shut down and focus on their core business. It has been a good opportunity to shed flab,” he observed.

Gupta further said that once the pandemic is over, Jumboking will be one if the first companies to be up and running because it has continued to remain focused and now plans to expand to other cities. “We will continue to focus and strive to become world-class player.”

While adding that there is enough room for brands to grow in the market and important for businesses to stick to a product for growth, Gupta said that Jumboking plans to set up 2,000 stores in the time span of five-seven years, i.e., ten times the number of current stores.

Responding to a question on what should be the focus of food business franchise owners during Covid and post-Covid times, he explained that franchising is a mindset. It is an ecosystem where franchisees come and run stores.

“It is because of its franchise model that Jumboking was able to operate at very low costs. Covid has highlighted the strength of franchising where costs are kept low and businesses can tide over rough times with minimum impact. If you believe in your business franchise model, if it is genuinely adding value to your business, it must be opted for,” he said.  

Answering a question on how businesses can  ensure that quality standards are maintained by  franchisees, Gupta said that having a correct audit mechanism will ensure quality standards by franchises. “Those who do not follow the norms, we mentor them out or tell them to start complying immediately.”

On Jumboking’s tie up with e-commerce food delivery platforms, Gupta said platforms like Swiggy and Zomato having a royalty-based programme have been a win-win situation for the company. “As of now, Swiggy and Zomato contribute to 15% of Jumboking’s total sales. We plan to cap it at 20%,” said Gupta as he added that Jumboking was planning to have its own delivery platform in future.

Comments

 

Other News

India set to enter 5G era

After years of intense preparation, India is about to take the next step in information and communication technology. Prime Minister Narendra Modi will launch 5G services in India on October 1 and also inaugurate the 6th Edition of India Mobile Congress 2022 to be held till October 4, at Pragati Maidan, Ne

Ram Shravan Manan: A musical venture that leads to self-reflection

There is this popular saying that epics are never told, but always retold. Ramayana is one such epic and needs no introduction. Its plot is grounded in sacrifice and the end brings out hope that the good always wins. But how is a centuries-old tale of the prince of Ayodhya still relevant for today’s

Garib Kalyan Ann Yojana extended for three more months

In pursuance of the pro-people announcement made by the prime minister in 2021 and successful implementation of additional food security under PM Garib Kalyan Ann Yojana, the union cabinet has approved its extension for a further period of three months, from October to December 2022. At a ti

A great literary feast (that could’ve been even more sumptuous)

A Case of Indian Marvels: Dazzling Stories from the Country’s Finest Writers Edited by David Davidar Aleph, 390 pages, Rs 999 Change is the only constant, and India has always been doing so. Yet, after independence, if there was a year when the p

Govt e-Marketplace sellers report more business

“My volume of business has increased ever since I registered on GeM (Government e-Marketplace) in 2017. Earlier, I could supply items only in the vicinity of my shop in Fort area and only within Mumbai. Now, I ship my products all over the country! I have tied up with India Post and three private cou

How the Hindi Newspaper Business Changed

The Journey of Hindi Language Journalism in India: From Raj to Swaraj and Beyond By Mrinal Pande Orient BlackSwan, 188 pages, Rs 1,195.00 In India, the English-language media is considered the ‘national media’, while the language press

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter