With an aim to generate awareness about cleanliness in the country, New Delhi based think tank – ImagIndia Institute will launch a nationwide campaign - the clean India campaign on February 27.

Calling on citizens to ‘Come, Clean India’, the campaign will start from Rajghat in Delhi on next Sunday, and by March 27 the campaign will go viral nationally - across multiple metro cities and small towns of India. “People will clean, sweep with brooms and really try to clean as many tourist spots, railway stations, bus-stations and hospitals as possible,” Robinder Sachdev, director of ImagIndia told Governance Now.

The widespread dirt, waste, blocked drainage systems, and mountains of garbage all over the towns and cities of India are as big a crime as the corruption scandals, according to Imagindia.

The NGO will enter cleanliness drive in four metro cities (Mumbai, Chennai, Kolkata, and Bengaluru) from March 27 onwards and smaller towns of India. “Multiple NGO networks across the country are being activated to clean India. Across citizen networks, 30,000 volunteers, and several others will join the campaign,” Sachdev told.

“Why is our Parliament not taking leadership and comprehensive action to clean India? Why are we numb to the dirt and filth we see around us everyday?” Sachdev wondered.

Sachdev also demanded a separate joint parliamentary committee (JPC) as a national mission to clean India. “It must provide comprehensive solutions, policy reforms – and anything else needed, to clean up our country,” he said.

The organisers have also invited MPs and legislators of each city to join as volunteers for the campaign.