With over 446 million internet users, India is the second largest online market but the rural-urban gap continues to be massive
Sukanya Bhaumik and Priyanka Agarwal | February 4, 2019
Safer Internet Day celebrated on February 5th is a global initiative to make the Internet a better and safer place for everyone. This year's slogan is "together for a better internet”- a call to action for people to join together and play their part in creating a better internet for everyone, and especially for younger users. With over 446 million internet users, India is the second largest online market, ranked only behind China. It is estimated that by 2021, there will be about 635.8 million internet users in India, yet despite the large base of internet users in India, only 26 percent of the Indian population accessed the internet in 2015. The potential of the internet is well acknowledged in driving development and is considered absolutely essential to expand the knowledge economy and to empower the socially and economically weaker sections of people. It is estimated that every 10 percent increase in access to broadband (and internet) in developing countries translates to a 1.38 per cent growth in GDP. Studies have shown that the rate of internet diffusion is correlated to the general level of socio-economic development by advancing economic growth and reducing poverty.
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