Light and colours ‘show’ to educate voters in Bulandshahr

Awareness campaigns end up as world records

yash

Yash Vardhan Shukla | February 8, 2012




Amid the election fervour in Uttar Pradesh, Bulandshahr is making news for rather unusual reasons. The city has entered record books for laying the world’s largest Rangloi pattern and for making the largest map outline with lit candles — all to promote awareness among voters.

The district magistrate, Kamini Chauhan Ratan, is being lauded for the innovative idea to catch voters’ attention and urge them to come forward and vote in the ongoing assembly elections in the state. The district election office, under Ratan’s guidance, had organised the Rangoli-laying exercise involving 500 students from 33 colleges aided by their art teachers and local government engineers. It took two days and 50,000 kg of colour-powder to lay the pattern spread over an area 1,90,045 square feet in the campus of the DAV college in the city. The map, at Police Line, is made of 2,40,000 candles. Special efforts were made to fix the candles and keep them lit.

Both the initiatives had started as election awareness campaigns but ended up as records in the Guinness and the Limca books of world records. The claim for the distinction will be filed by February 13, says the local administration. The impact of the initiatives, however, can be gauged from the fact that most of the intended beneficiaries of the awareness campaigns also turned out in hordes to participate in the unique activities. Ratan said that the initiatives were a success. Asked about the funds, she said that local entrepreneurs had volunteered to contribute for the exercise.
 

Comments

 

Other News

“Indians, yet treated like outsiders”

Moving to Delhi-NCR for education can be an exciting experience for students from Northeast India. It gives us a chance to meet new people, experience a different culture and become more independent. But living away from home also comes with challenges that people who have not experienced them may not al

Import duty on major edible oils cut

The government has reduced the Basic Customs Duty (BCD) on major imported crude edible oils with a view to moderating domestic edible oil prices, providing relief to consumers and mitigating inflationary pressures arising from the sharp increase in international edible oil prices.  

From pyramid to platform: BRICS agenda for Global South

In his opening address at the 18th BRICS Summit in New Delhi on September 12, prime minister Narendra Modi did something India`s diplomacy has been building towards for three years: he moved the ‘Voice of the Global South’ from a slogan to a work plan. Addressing the leaders, he argued that t

How to realise the full transformative potential of PM-JAY

The Pradhan Mantri Jan Arogya Yojana (PM-JAY), a welfare scheme which covers approximately 45 crore beneficiaries across India, provides cashless health cover of Rs. 5 lakh per family per year. It is the largest health insurance scheme which helped crores of poor families by reducing out-of-pocket expend

The missing men in India`s family planning story

Every pregnancy requires two people. Yet India`s family planning programme continues to ask only one of them to bear almost all of its medical consequences. The newly released National Family Health Survey-6 (2023-24) confirms just how entrenched this asymmetry remains: 36.5% of currently married women a

`Development must be judged beyond GDP, with rights and justice at core`

Delivering the IXth Chief Justice M.C. Chagla Memorial Lecture on ‘Human Rights and Sustainable Development Goals’, in Mumbai Friday,  former Chief Justice of India Bhushan R. Gavai questioned whether conventional economic indicators such as gross domestic product (GDP), national income,

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter