Indian Academy of Pediatrics comes out with guidelines, recommends ban on ‘JUNCS’ food advertisement
Geetanjali Minhas | August 19, 2019 | Mumbai
As children are consuming more and more fast foods and sweetened beverages are becoming, leading to obesity and related non-communicable diseases (NCDs), the Indian Academy of Pediatrics (IAP) has come out with guidelines on such substances.
The dietary guidelines under its nutrition chapter, The Pediatrics and Adolescent Nutrition, have been acronymed ‘JUNCS’ – junk food, ultra-processed food, nutritionally inappropriate foods, caffeinated/coloured/carbonated beverages, sugar-sweetened beverages – and relate to a wide variety of concepts related to unhealthy food for their fat, sugar and salt content, harmful non-nutritional substances or ultra-processed foods and findings that consumption of these foods and beverages is associated with free sugar and energy intake, higher body mass index and risk adverse cardio metabolic consequences in children and adolescents.
The major adverse effects related to the intake of fruit juice and fast foods are obesity and its associated complications like dental caries, allergies, micro-organism contamination leading to infections and risk of cancer due to carcinogenic and allergenic properties of some food additives.
These IAP guidelines are for children and adolescents aged 6 months through 18 years, limited to dietary interventions and formulated primarily for the purpose of prevention of chronic NCDs including obesity and metabolic syndrome. Exclusive breastfeeding is recommended for the first six months of life. No fruit juices and drinks should be fed to infants and young children less than 2 years age.
For children aged between 2-5 years and between 5-18 years, the guidelines recommend restricted intake limited to 125 ml/day and 250 ml/day respectively. Other recommendations include no caffeinated energy drinks, ban on sale of JUNCS foods in school canteens and within 200 metres of vicinity, easy availability of healthy, affordable snacks and safe and potable drinking water in schools. The recommendations advise against consumption of JUNCS by all children to the maximum and not more than one serving per week.
Further, the guidelines call for traffic-light coding of food available in school canteens, legal ban on screen, print and digital advertisements of all the JUNCS foods through various mediums like channels, magazines, websites and social media along with promotion of communication, marketing, policy and taxation strategies to promote consumption of healthy foods and limit availability and consumption of these foods.
Recommending regular physical activity along with healthy diets as per WHO recommendations the guidelines also say that intake of caffeinated drinks may be associated with cardiac and sleep and recommends consumption of freshly cooked home food with minimal sugars, no trans fats, consumption of water over fruit juices, regional and seasonal whole fruits over fruit juices in children and adolescents.
The Indic Quotient: Reclaiming Heritage through Cultural Enterprise By Kaninika Mishra Bloomsbury India, 230 pages, Rs. 499 Over the past decade, India has seen a significant rise in passion for enterprise as well as pride in her
International observers will keenly watch the Chinese Communist Party Central Committee meeting next month. The central committee is the highest organ of the CCP with a mandate to execute the decision of the National Congress which is convened once every five years. Besides economy, r
News profession is organic in nature, requires responsibility and discipline, and there is no room for mistake. To maintain high standards of accuracy you need discipline and hygiene in the newsroom. Sudhir Chaudhary, editor in chief of Zee News, Zee Business and Wion, has said that a TRP-driven business m
When Dharmendra Pandey, a fruit-seller had to leave Mumbai after the imposition of the lockdown during the Covid-19 pandemic, and return to his village in Uttar Pradesh, he was staring at economic uncertainties ahead. Little did he know that his 16-year-old son, Mahavir, had acquired skills that would come
Wearing a face mask is the first line of defence against the novel coronavirus, along with maintaining social distance and frequently washing hands with soap. More than six months after the outbreak of Covid-19, nearly 90 percent of people in India have become aware of the necessity of wearing a face mask,
Is India finally gaining an upper hand over the Covid-19 pandemic? After weeks of new cases hitting 90,000-plus every day, the tide seems to be turning, as the number came down to 75,083 on Tuesday, and the recoveries were not only higher than that but crossed the 1 lakh mark too. The countr