Horror: Are 'masala' films making a comeback?

With the economy again on a downswing, and frustration levels rising, is Bollywood returning to making escapist films in line with the prevalent mood?

ankitalahiri

Ankita Lahiri | December 6, 2013



“ Sari ke fall sa, kabhi match kiya re. Kabhi chhod diya dil, kabhi catch kiya re...“

 Can anybody make sense of these lyrics? These are just two lines from a song in the soon-to-be released movie “R…. Rajkumar”, a film purportedly promising to be a three-hour-long ordeal, ensuring that the audience does not need use their brains.

As the Indian economic situation goes through a period of depression, suppression, oppression and frustration, the audience, it seems, is also returning to a mood of escapist cinema. Cinema has always been considered a reflector of the society, and also, at the same time, a reflector of the society’s mood. With the economic slump striking deeper roots with every passing quarter, Bollywood is back to the phase of “masala” films, in tow with nonsensical lyrics which are present just for the sake of words.  

This year has seen the release of several such films, far outnumbering the non-masala films that have been produced. In economic terms, the return to the masala formula can be seen as an indication of the cycle we are following. Are we, by admitting that we prefer masala films over the ‘meaningful’ and ‘good’ flicks, returning to the 1990s – an era of bad movies and even worse scripts, storylines and lyrics?

The ’90s, especially the early part of the decade, were marked by frustration, unemployment and a whole generation of youth who wanted more from the government and the society at large. And as the calendar waits to be taken off and replaced with a new one for 2014, the scenario outside is not very different – there are job cuts in almost all sectors, industrial production has stagnated, economic growth just about hurtling through, the profits declining and the youth voicing their disappointment with the political-economic scenario.

Cinema is following suit. While the early ’90s saw a succession of revenge movies – Vijaypath, which introduced Ajay Devgn astride two bikes to the Indian audience, would be a typical example – the biggest hit of 2013 is a battle between Krissh 3 and Chennai Express. Both movies came with an unwritten disclaimer – DO NOT USE YOUR BRAIN!

At the same time, I am not saying god movies are being made. In fact, there’s quite a few of them – smart, intelligent, off the tired and beaten track. The year saw some exceptional films like “Madras Café” and “The Lunchbox”, among a few others, by directors willing to experiment. But on a larger scale, what were the bigger hits?

With the preference tilting towards the masala, is the larger Indian audience saying that we will pay for three hours worth of cinema so that we can escape the realities of life? By reflecting the mood, is the audience saying, please do not reflect our reality? Are we so fed up of things, which are seemingly going so beyond our control, that for those three hours we would rather see a hero take out our frustration on a villain for no real reason other than his mere presence, and a heroine who looks so colorful that even the Christmas lights this year seem dull?

Exaggeration is a practice, which, we as Indians have been very well equipped with. But the recent popularity of masala films and their ‘suitable’ lyrics brings out a bigger question that we may have been alluding – if art is reality twice removed, then what is the reality that we are choosing?

Comments

 

Other News

Cabinet approves viability gap funding to develop grid-scale energy storage systems

The Union Cabinet, chaired by PM Narendra Modi, has approved the Viability Gap Funding (VGF) Scheme for Development of Grid-Scale Energy Storage Systems, with a total financial support of Rs.14,500 crore for the period FY 2026-27 to FY 2030-31. The scheme aims to support the development o

Cabinet creates a pathway to absorb Agniveers in Defence Forces

An objective assessment in terms of organisational requirements and operational efficiency has brought out the outstanding performance of Agniveers in terms of skills, motivation levels, physical fitness and technological prowess. As envisaged earlier, based on merit, 25% of Agniveers will be offered reg

Modi inaugurates, lays foundation stone of Pune Metro projects

Prime minister Narendra Modi inaugurated and laid the foundation stone for Pune Metro projects worth around ₹21,800 crore on Tuesday through video conferencing. Addressing the gathering on the occasion, the PM extended warm Diwali greetings to the people of Pune and Maharashtra and remarked that f

Wired for good: Building sustainable cities with AI

The First Industrial Revolution in the 18th-19th centuries ushered in a paradigm shift in how cities were imagined. Fueled by railways, factories and grids, and obsessed with speed and scale, it was an ode to efficiency, which spurred unprecedented economic growth. Now, as the Fourth Industrial Revolutio

How social media is reshaping elections

Since Brazil’s return to direct presidential elections in 1985, no candidate who finished second in the first round of polling had ever won the presidency. Luiz Inácio Lula da Silva, now 81, has just done it. What explains the comeback, and what changed in Brazilian politics to make it possi

Cabinet approves Dearness Allowance, Dearness Relief

The union cabinet chaired by prime minister Narendra Modi on Wednesday approved the release of an additional instalment of Dearness Allowance (DA) to central government employees and Dearness Relief (DR) to pensioners with effect from 01.07.2026 representing an increase of 3% over the existing rates of 6

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter