Patanjali atta noodles has not got product approvals, says FSSAI chief while the yoga guru’s company denies any violation
GN Bureau | November 18, 2015
This is food for debate about finer points of law and the power of regulators in India. While Nestle went to court on Maggi noodles ban, yoga guru Ramdev is challenging the authorities in media.
Baba Ramdev made his debut in the instant noodles business with Patanjali Atta Noodles early this month, but has fallen foul with the food regulator, that took on the multinational Nestle. The Food Safety and Regulatory Authority of India officials say that the yoga guru’s noodles have not been approved by the agency.
“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO, told The Indian Express.
Bahuguna said instant noodles are not standardised products. They cannot bring it in market without approval. "They have got no permission from authorities to sell noodles," he added.
Calling the reports misleading, Patanjali Yogpeeth (Trust) released a press statement on Wednesday morning. "In context with misleading news published today in newspapers regarding Patanjali Atta Noodles, we categorically state that we have followed all FSSAI rules and guidelines and committed no violation," the press release read.
Baba Ramdev's spokesperson AK Tijarawala said, "According to the rules notified by FSSAI itself in August this year, there is no legal binding to take separate licence for launching noodles."
Patanjali Atta noodles is priced at Rs 15 with FSSAI licence number 10014012000266. However, Bahuguna told The Indian Express : “How can licence be given for a product that has not been approved? Licences are issued by the state government to manufacture certain items. But approvals for (non-standardised) products are given by us. That approval was not taken. I do not know how the licence was procured.”
The Baba Ramdev-owned Patanjali group had a turnover of Rs 1,200 crore in 2014 and a projected turnover of Rs 2,000 crore in 2015.
The FSSAI in June 2015 tested Maggi samples collected from different states in the wake of the Uttar Pradesh FSDA finding mono-sodium glutamate and lead in excess of the prescribed limit in the instant noodles. The government had said Maggi brand ambassadors will also be liable for action if advertisements are found to be misleading.
Maggi noodles was taken off shelves weeks later and Nestle was caught in a legal war against the government decision. Nestle India had to destroy noodles worth Rs 320 crore after the ban.
Nestle India resumed sales of its popular 2-minute noodle brand Maggi from November 9, and it was an instant hit among consumers. The company has partnered with Snapdeal for Maggi's comeback. Nestle India said Maggi will not be available in 8 states that have still banned the product
Patanjali Atta Noodles was launched a week after Nestle's Maggi made a comeback to retail shelves after a 5-month ban was imposed on it by the food-safety regulator.
Google Assistant, Rekognition and Tay. All these, often seen in news, have a common thread – they are powered by Artificial Intelligence (AI). Only difference is that while some have been in news for right reasons, some others have made it to the headlines for all the wrong reasons. For instance, Goo
1.33 billion. Let that large number sink in. That number is nearly 18 percent of the total global population, and almost the number of people estimated to currently reside in the republic of India, one of the world’s largest and fastest growing economies. These 1.33 billion people are spread across a
Kerala is limping back to normal after the devastating floods that wreaked havoc in the state prompting red alert in all 14 of its districts. While the rescue activities and immediate relief are now a thing of the past, the state is struggling to turn a new page and the focus is on reconstruction an
On August 16, when the country lost its beloved former prime minister Atal Bihari Vajpayee, a nondescript village, 70 km from Agra, came into the limelight. Bateshwar, the ancestral village of Vajpayee, is situated along the notorious Chambal ravines on the banks of the Yamuna. Vajpayee&rsq
Love Sonia is not a film you would want to watch if you knew its subject: sex trafficking. Without even a scene experienced, the subject induces visceral revulsion. However optimistic the screenplay, it can only deal in ugly dregs and bring up retching bile. Even so, Love Sonia, gritty an
On the first day of his August 19-20 visit to India, when Japanese defence minister Itsunori Onodera held talks with his Indian counterpart Nirmala Sitharaman, several defence and strategic-related issues had cropped up in their annual talks. But a big smile flashed on Sithraman’s face when Onodera,