Food regulator faces Ramdev’s noodle challenge

Patanjali atta noodles has not got product approvals, says FSSAI chief while the yoga guru’s company denies any violation

GN Bureau | November 18, 2015


#Maggi noodles   #Maggi ban   #yoga guru   #Ramdev   #Maggi   #Food regulator   #FSSAI   #Patanjali   #atta noodles  

This is food for debate about finer points of law and the power of regulators in India. While Nestle went to court on Maggi noodles ban, yoga guru Ramdev is challenging the authorities in media.

Baba Ramdev made his debut in the instant noodles business with Patanjali Atta Noodles early this month, but has fallen foul with the food regulator, that took on the multinational Nestle. The Food Safety and Regulatory Authority of India officials say that the yoga guru’s noodles have not been approved by the agency.

“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO, told The Indian Express.

Bahuguna said instant noodles are not standardised products. They cannot bring it in market without approval. "They have got no permission from authorities to sell noodles," he added.

Calling the reports misleading, Patanjali Yogpeeth (Trust) released a press statement on Wednesday morning. "In context with misleading news published today in newspapers regarding Patanjali Atta Noodles, we categorically state that we have followed all FSSAI rules and guidelines and committed no violation," the press release read.

Baba Ramdev's spokesperson AK Tijarawala said, "According to the rules notified by FSSAI itself in August this year, there is no legal binding to take separate licence for launching noodles."

Patanjali Atta noodles is priced at Rs 15 with FSSAI licence number 10014012000266. However, Bahuguna told The Indian Express : “How can licence be given for a product that has not been approved? Licences are issued by the state government to manufacture certain items. But approvals for (non-standardised) products are given by us. That approval was not taken. I do not know how the licence was procured.”

The Baba Ramdev-owned Patanjali group had a turnover of Rs 1,200 crore in 2014 and a projected turnover of Rs 2,000 crore in 2015.

The FSSAI in June 2015 tested Maggi samples collected from different states in the wake of the Uttar Pradesh FSDA finding mono-sodium glutamate and lead in excess of the prescribed limit in the instant noodles. The government had said Maggi brand ambassadors will also be liable for action if advertisements are found to be misleading.

Maggi noodles was taken off shelves weeks later and Nestle was caught in a legal war against the government decision. Nestle India had to destroy noodles worth Rs 320 crore after the ban.

Nestle India resumed sales of its popular 2-minute noodle brand Maggi from November 9, and it was an instant hit among consumers. The company has partnered with Snapdeal for Maggi's comeback. Nestle India said Maggi will not be available in 8 states that have still banned the product

Patanjali Atta Noodles was launched a week after Nestle's Maggi made a comeback to retail shelves after a 5-month ban was imposed on it by the food-safety regulator.

Comments

 

Other News

Some people’s misdoings can’t put BARC under spotlight: Shashi Sinha

As the Broadcast Audience Research Council comes under a cloud, the chairperson of its technical committee and a media veteran, Shashi Sinha, has argued that it is one of the best systems of its kind in the world. Sinha said that such an industry body where the board is governed by stakehold

Why you should not be afraid of Corona

When my water bag broke, at age 24, I excitedly woke my parents and said let’s go to the nursing home, in Mumbai, to have my first baby because I could not wait to get back home to my hubby in Bahrain. Of course, I was totally unprepared. And it turned out to be the turning point of my understanding

Reopening: Old guidelines extended to November

As the Covid-19 situation continues to improve in India, the ministry of home affairs (MHA) has decided to continue the Guidelines for Reopening, which have already done away with nearly all of Lockdown restrictions in areas outside the containment zones. The MHA issued an order Monday and e

India records lowest new cases in three months

After a scare in September with the number of daily fresh cases inching above 90,000, India seems to have gone down the peak, with several key parameters giving cause for relief just in time for the annual festive season. The new confirmed cases in the 24 hours to Tuesday morning have fallen below 36,500 (

India’s case fatality rate lowest since Janata curfew

The annual festive season has brought good news for India: the country’s case fatality ratio has gone down to touch 1.5 percent, and the number of deaths per day has dipped below 500 in the 24 hours to Monday morning – bringing the situation closer to the number before the lockdown was imposed

“Script is the real hero”

Basking in the success of the new web series, ‘Scam 1992: The Harshad  Mehta Story ’,on SonyLIV, the OTT platform from Sony stable where the lead actors are new faces, NP Singh, MD and CEO of Sony Pictures Networks, has said that the script is the new hero. He credited the s



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter