Theory of everything: Physicist Hawking to turn his name into brand

Patent to be taken to prevent misuse of name and use it for charity

GN Bureau | March 30, 2015


#Stephen Hawking   #JK Rowling   #David Beckham   #patent   #brand   #physics   #Theory of Everything  

After the success of a movie based on his life, British physicist Stephen Hawking has been encouraged to trademark his name.

Seventy-three-year-old Hawking has applied to the Intellectual Property Office to have his name formally registered, and the primary aim is to prevent others from exploiting his name with inappropriate products.

His fame was recently boosted by the Oscar-winning success of the film 'The Theory of Everything'.

Other UK celebrities who have turned their names into brands are Harry Potter series author JK Rowling and sports personDavid Beckham.

“It’s a personal matter for Stephen Hawking; it is not a university issue, but he has taken measures to protect his name and the success it has brought,” said a spokesman for Cambridge University, where he is Director of Research at the Department of Applied Mathematics and Theoretical Physics.

Hawking has applied to get his name trademarked for charitable purposes, giving him the option of setting up a foundation, such as one to promote physics or for research into motor neurone disease. It will also cover computer games, powered wheelchairs, greetings cards and health care.

Chris McLeod, president of the Institute of Trademark Attorneys, said the move could be worth millions of pounds.

In the US, it is not illegal for the US Patent and Trademark Office to register a person's name as part of a trademark, but it only grants this level of protection to names that are widely used in commerce or are unique. Trademarks are granted to protect established brand names from inferior competition. In most cases, a person can't trademark his name, but other protections can help business owners protect the use of their name if it is used in association with business.

Trademarking names
The USPTO warns applicants that it is unlikely to register surnames or an individual's name or likeliness for trademark protection unless certain conditions are met. The individual must formally file a statement of consent for the trademark, unless in the case of a coined name. She must prove that the name has a "secondary meaning" by being part of a unique brand that is used in marketing and commerce and is widely recognized. In some cases, a name can be trademarked when it is one of a kind, but it requires substantial evidence to prove this.

Comments

 

Other News

Government sanctions new posts to hire cyber security professionals

The government has sanctioned 111 posts of cyber security professionals for the Indian computer emergency response team (ICERT) under the ministry of electronics and information technology (MEITY), according to a ministry official, who added that the posts were sanctioned earlier this year. 

Bhutan’s pursuit of happiness, shortage of health sub-centres in UP, and role of digitisation in IGNOU

In many ways the story of Gross National Happiness in a country is the story of Bhutan and its modern history. There are two major transition points in Bhutan’s recent history, the beginning of the monarchy in 1907, and the transition to a Constitutional monarchy in 2008, and the pursuit of happine

Do you agree with the ban on the sale of cattle for slaughter through animal markets?

Do you agree with the ban on the sale of cattle for slaughter through animal markets?

Modi inaugurates India’s longest bridge in Assam

  Prime minister Narendra Modi celebrated three-year of his government on May 26 by inaugurating Dhola-Sadiya bridge over the Brahmaputra river in Assam’s Tinsukia district. It is the longest bridge in India, which runs 9.15 km from end to end and connects Assam with Arunachal Pradesh.

IndianOil registers highest ever profit of Rs 19,106 crore

 IndianOil posted a net profit of Rs 19,106 crore for 2016-17 fiscal as compared to a profit of Rs 11,242 crore in the last fiscal. The income from operations for the financial year 2016-17 was Rs 4,45,373 crore as compared to Rs 4,06,828 crore in the previous fiscal. IndianOil`s income from

Maiden flight of HAL’s light utility helicopter

 Hindustan Aeronautics Limited (HAL) carried out first flight of light utility helicopter (LUH)-PT-2 on May 22 at its Bengaluru-based facility. The flight duration was about 22 minutes and pilots reported nil snag, HAL said.   “These maiden flights of indig



Video

कालेधन पर किया हुआ अपना वादा पूरा करूंगा - मोदी

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter