Emotional appeal is one of the sharpest swords of advertising. That it is double-edged becomes evident only when it fails. One such failure is an ad from the Federation of All-India Farmer Associat
On August 1, the movement for banning chewing tobacco in India saw a turn in its favour. The Food Safety and Standards Authority (FSSA), a statutory body under the health ministry to handle food re
Tobacco use among adults has come down in Maharashtra, showed the findings of the latest Global Adult Tobacco Survey (GATS2) . As compared to earlier report of GATS1 (2009-2010), th
Tobacco consumption in India has decreased by 6 percent among the adult population. As per the latest GATS 2 (Global Adult Tobacco Survey), tobacco consumption among adults aged 15 and above has co