Address current tensions for a robust digital economy: WEF white paper

Some digital media users report avoiding or stopping use of a service or platform altogether because it did not provide enough control over their personal data

GN Bureau | January 21, 2017


#WEF   #digital economy   #digital media   #world economic forum  


Current tensions and anticipated future issues alike must be addressed to ensure the successful development of a robust digital economy for all stakeholders, said a World Economic Forum white paper.
 
The white paper on “Shaping the Future Implications of Digital Media for Society Valuing Personal Data and Rebuilding Trust” said that in this era of hyperconnectivity, the web and internet connected devices are advancing into nearly every part of one’s life. Recent developments have enabled entirely new business models and presented consumers with innovative solutions to age-old problems. Such changes promise to continue reshaping industries and societies for years to come.
 
However, end users may be unaware of the full extent of personal data collected by the platforms and services they use. Further, more recent trends in end user behaviour, such as the spread of ad blockers and use of virtual private networks (VPNs), run against the implicit value exchange typical of many consumer-business relationships.
 
 
Research contained in the report has shown that some digital media users report avoiding or stopping use of a service or platform altogether because it did not provide enough control over their personal data. These facts and findings point to some key sources of tension in the relationship between end users and digital media platforms.
 
 
To maintain clarity and consistency around the concepts surrounding personal data, the World Economic Forum has introduced a new framework called Valuing Personal Data, which provides taxonomy of types of personal data that result from an end user’s use of digital media platforms, services and products.
 
According to the Valuing Personal Data framework, the key building blocks of an individual’s personal data are their digital identity, digital personae, digital footprints and derived data. Each element in this progression builds on its predecessor and includes the data sets before it. These elements are also linked by diminishing end-user awareness, results have shown that end users are most aware of the online presence concept and least aware of the concepts surrounding derived data.
 
These two terms – online presence and derived data – are fundamental concepts that can help end users think clearly about the implications of their online actions.
 
 
Online presence refers to the connected or online activity, actions, behaviours, information and data that are generated, accumulated, stored and claimed in cyberspace. For an individual, an online presence is the complete set of data generated from one’s interaction with online and/or connected services and devices. This is sometimes referred to as the digital footprint.
 
By combining and analysing different data sets, companies can gain new insights about individuals to help them tailor their products, services and advertising, and provide intelligence for other research-related purposes. Some examples of such research-related purposes include analyzing the text in Twitter posts to predict food shortages in countries, and analyzing demographic data to serve people with more useful and relevant content. Information learned about individuals based on analysis of data that the individual does not explicitly provide or may not be aware of is called derived data.
 
 
 
 

Comments

 

Other News

Media trial a dangerous trend: Aryama Sundaram

There is a danger in media doing trials of ongoing cases and this must be stopped, says senior advocate Aryama Sundaram. He castigated media trials and said nowadays in media while a case is going on you have debates where people are discussing what is right and what is wrong, which way the

PM launches Ayushman Bharat Digital Mission

 Prime Minister Narendra Modi has launched the Ayushman Bharat Digital Mission. Speaking at the launch, the Prime Minister said that the campaign of strengthening health faci

Want to learn the art of politics? There’s a course for it

Twenty-five youngsters with dreams of becoming political leaders – or of contributing meaningfully to governance processes – have begun their exciting journey, in a formal setting of an education institute. The Indian Institute of Democratic Leadership (IIDL), of the Rambhau Mhalgi Prabodhini (

Making sense of facts – and alternative facts

The Art of Conjuring Alternate Realities: How Information Warfare Shapes Your World By Shivam Shankar Singh and Anand Venkatanarayanan HarperCollins / 284 pages / Rs 599 Professor Noam Chomsky, linguist and public intellectual, has often spoken of &ls

The Manali Trance: Economics of Abandoning Caution in the Time of Coronavirus

The brutal second wave of the COVID-19 pandemic in India has left a significant death toll in its wake. Health experts advise that the imminent third wave can be delayed by following simple measures like wearing a mask and engaging in social distancing. However, near the end of the second wave, we witnesse

Govt considers fixing driving hrs of commercial vehicles

Union Minister of Road Transport and Highways Nitin Gadkari has emphasised deciding driving hours for truck drivers of commercial vehicles, similar to pilots, to reduce fatigue-induced road accidents. In a Na

Visionary Talk: Aryama Sundaram, Senior Advocate on Governance & Judiciary


Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter