BSNL offers free SIM with landline connection

Pyari Jodi scheme to boost BSNL mobile business

PTI | October 28, 2010



To arrest the fast depleting user base of its landline services, the state-run telecom major BSNL today announced a free mobile SIM with its wired connection.

Announcing the scheme named 'Pyari Jodi' here, Union Minister of State for Communications & IT Sachin Pilot said to begin with, the scheme will be rolled out in Mumbai and then to rest of Maharashtra and Goa.

The scheme is aimed at using the telco's large landline customer database to boost its mobile business, which has of late lost steam.

This innovative scheme will enable all BSNL landline subscribers in Maharashtra and Goa to get a free mobile SIM card. It is not the connection that will be free, but even the calls to BSNL wired line service will be free.

"All calls from this free SIM to the landline on which it is offered will be free," Pilot said.

This move will benefit BSNL's 26 lakh-odd landline subscribers in the state. Pilot said extension of this scheme to other circles will depend on its performance in Maharashtra.

 

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